The 4-Hour Chef
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|Subject||Self-actualization, Self-employment, Self-improvement, Cooking|
|Published||2012 (New Harvest)|
|Preceded by||The 4-Hour Workweek, The 4-Hour Body|
The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life is the third book by Tim Ferriss, published on November 20, 2012. The book continues Ferriss' "4-Hour" themes of self-improvement, self-actualization, and the skill of learning new things through the lens of cooking. The book is intended to be the cookbook for people who don't buy cookbooks and was a #1 Wall Street Journal bestseller.
The 4-Hour Chef contains practical cooking and recipe tips and uses the skill of cooking to explain methods for accelerated learning. Recipes based on Ferriss' Slow-Carb Diet are included, and the book is presented as a practical guide to mastering cooking and food. Alongside these cooking techniques, Ferriss shows readers how to learn any new skill or ability quickly. Ferriss calls this capacity for mastering new skills in the minimum amount of time possible "meta-learning".
Release and reception
Prior to the release of The 4-Hour Chef, the book was boycotted by a selection of brick and mortar bookstores, most notably Barnes & Noble, due to the book’s publisher, Amazon Publishing. This boycott led to Ferriss striking a handful of partnerships with non-conventional partners, including BitTorrent, Panera Bread, and TaskRabbit. In particular, Ferriss teamed up with BitTorrent to distribute an exclusive bundle of 4-Hour Chef content including excerpts from the book, photos, interviews and unpublished content. The bundle was downloaded over 300,000 times the first week after release.
In the week of release, Ferriss orchestrated an extensive media campaign, one that USA Today described as an "online media onslaught." The campaign included an "All-You-Can-Eat" promotion assembled by Ferriss, which offered incentives for book pre-orders ranging from supplemental materials to keynote speeches by Ferriss. During the first week, the book received coverage in The New York Times, The Wall Street Journal, USA Today, Forbes, CBS, Wired Magazine, Outside Magazine, Dr. Oz, and many other outlets. Kirkus Reviews called the book a "wildly inventive excursion through the creation of our daily bread."
Reviewing for the Wall Street Journal, Aram Bakshiam Jr praised the book for describing the challenges and delights of learning how to cook with dash and gusto, but ultimately concluded "the book itself lacks balance and coherence and has the feel of an overlong report produced by a committee."
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- Amazon Publishing Acquires #1 and Four Years Running New York Times Best-Selling 4-Hour Guru Timothy Ferriss`"The 4-Hour Chef," to Launch New York Imprint. Reuters.com. August 16, 2011.
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- Shaffer, Andrew (November 19, 2012). "The Most Banned Book in U.S. History? Hardly". Huffington Post.
- Ungerleider, Neal (November 16, 2012). "Tim Ferriss Teams Up With BitTorrent". FastCompany.
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- "Tim Ferriss Presents: The 4-Hour Chef". TaskRabbit. Archived from the original on 2013-01-13.
- Lunden, Ingrid (November 16, 2012). "With Amazon Publishing Stonewalled By Retailers, Tim Ferriss Taps BitTorrent To Market His New Book". TechCrunch.
- Protalinski, Emil (November 30, 2012). "Thanks to BitTorrent, The 4-Hour Chef goes from being boycotted by Barnes and Noble to a bestseller". The Next Web.
- "The 4-Hour Bestseller (Thank You)". BitTorrent. November 30, 2012.
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- Ferriss, Timothy (November 20, 2012). "From Modern to Mallmann". Outside Magazine.
- Schawbel, Dan (November 20, 2012). "Tim Ferriss: What Cooking Can Teach You About Learning". Forbes.
- "Timothy Ferriss talks food, life lessons". CBS This Morning. November 23, 2012.
- "Tim Ferriss' Plan to Master Cooking in 4 Hours, Pt 1". Doctor Oz.
- The 4-Hour Chef. Kirkus Reviews.
- Jr, Aram Bakshian (4 January 2013). "Recipes for Frustration" – via www.wsj.com.