The Counter

From Wikipedia, the free encyclopedia
The Counter
Founded2003; 21 years ago (2003)
HeadquartersScottsdale, Arizona, U.S.
Key people
Eric Lefebvre[1]
ProductsFood, alcohol
ParentKahala Brands
The Counter previous logo

The Counter is a high-end casual dining restaurant chain in the United States, Mexico, Ireland, Saudi Arabia, Ghana, and Japan offering custom-topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu.


The Counter was founded in Santa Monica, California, United States in 2003 by Jeff Weinstein.[2]


The Counter was launched into the public eye when Gayle King mentioned it on The Oprah Winfrey Show on February 24, 2006,[3][4] It has also been listed as number 15 on Alan Richman's The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.[5]

In the August 14, 2005 issue, Nation's Restaurant News named The Counter as one of "2008's Six Hottest Concepts." [6]


At 45 units, The Counter is a mostly full-service, build-your-own burger concept. As of 2016, the company was also growing a fast-casual sister concept called BUILT Custom Burgers, with six locations in the US, one in Canada, and one in Ghana.[7][needs update]

See also[edit]


  1. ^ Victor, Nancy (3 May 2018). "MTY Food Group names Eric Lefebvre as new CEO". Verdict Food Service.
  2. ^ The Counter concept moves into Greater D.C. Washington Business Journal (2007-06-22)
  3. ^ The Oprah Winfrey Show, February 28, 2006
  4. ^ The Oprah Winfrey Show, Episode 5942, Transcript
  5. ^ Richman, Alan (2006-02-09). "The 20 Hamburgers You Must Eat Before You Die". GQ. Retrieved 2018-01-19.
  6. ^ FranchiseWorks, Nation's Restaurant News, August 25, 2008
  7. ^ "The Counter refocuses on burger customization". 13 June 2016. Retrieved 2016-06-27.

External links[edit]