The Counter

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The Counter
Industry Food
Founded 2003
Headquarters Culver City, California, U.S.
Key people
Jeff Weinstein and Craig Albert
Products Food, alcohol

The Counter is a high end casual dining restaurant chain in the United States, Ireland, Malaysia, Saudi Arabia, United Arab Emirates and Ghana offering custom topped gourmet burgers with over a million possible burger and burgers-in-a-bowl combinations through a checklist-style menu.


The Counter was founded in Santa Monica, California, United States in 2003 by Jeff Weinstein.[1]


The Counter was launched into the public eye when Gayle King mentioned it on The Oprah Winfrey Show on February 24, 2006,[2][3] It has also been listed as number 15 on Alan Richman's The 20 Hamburgers You Must Eat Before You Die in GQ Magazine.[4]

In the August 14, 2005 issue, Nation's Restaurant News named The Counter as one of "2008's Six Hottest Concepts." [5]


At 45 units, The Counter is a mostly full-service, build-your-own burger concept, but the company is also growing a fast-casual sister concept called Built, which has five locations.[6]

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