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The End of Business as Usual

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The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
AuthorBrian Solis
LanguageEnglish
SubjectBusiness, Social media, Marketing
GenreNon-fiction
PublisherWiley
Publication date
October 18, 2011
Publication placeUnited States
Pages320
Preceded byEngage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web 
Followed byWhat's the Future of Business: Changing the Way Businesses Create Experiences 

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution is a bestselling book by digital analyst and author Brian Solis.[1][2][3] The book examines how disruptive technology affects consumer behavior and how businesses need to either adapt or die.[4] Katie Couric wrote the foreword.[5]

Synopsis

The End of Business as Usual explores how the relentless assault of technology, including social, mobile, and real time web, has changed the dynamic of business and consumer.[6][7] Solis believes the 24-hour personal broadcasting of today's consumer has given rise to an "egosystem."[8][9] He examines how influential businesses find success inside this egosystem and its interconnected customers, or what he labels "connected consumers."[10][11] Solis also explores the concept of "digital darwinism," the evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt.[12]

The book outlines how to reach connected consumers through unique and indirect methods, what Solis calls "the migration from a rigid business to that of an adaptive business."[13][14] Chapter titles include:

  • "A Quiet Riot: The Information Divide and the Cultural Revolution"
  • "Youthquake: Millennials Shake Up the Digital Lifestyle"
  • "Your Audience Is Now an Audience with Audiences"
  • "Brands Are No Longer Created, They're Co-Created"
  • "What's Next? The Evolution of Business from Adaptive to Predictive"[3]

Reception

The End of Business as Usual was blurbed by entrepreneur and Dallas Mavericks owner Mark Cuban, television producer Mark Burnett, and John Chambers, CEO of Cisco Systems.[15] Zappos founder Tony Hsieh said, "The entire book is a call for any business to compete for the future through relevance."[16] Seattle Pi called it "crucially important for individuals who live in our new digital culture."[17] Social Media Today praised the book as "so stimulating and all-encompassing that it constantly challenges your ability to focus." [18] ZDNet describes Solis as "a master story teller with a relaxed and entertaining style that actually comes across."[19]

Publishers Weekly named it a Top 10 Business Book for 2011.[20] The book also made the 800-CEO-READ best seller list.[21] It has since been translated into Japanese, Dutch, Chinese, and Bulgarian.

References

  1. ^ Rosenbloom, Stephanie. "For the Plugged-In, Too Many Choices". New York Times.
  2. ^ Norman, Joshua. "Boomers Joining Social Media at Record Rate". CBS News.
  3. ^ a b Solis, Brian (2011). The End of Business As Usual. Wiley. p. 320. ISBN 978-1-1180-7755-9.
  4. ^ Thomas, Jesse (April 12, 2012). "Engagement Ain't Nothin' But A Number: Brian Solis on Connected Customers". Forbes.
  5. ^ Bindra, Sunny (December 17, 2012). "Don't moan about this over-connected world; gain from it". SunWords.com.
  6. ^ Lazar, Shira. "Brian Solis on Five Common Social Media Mistakes and How to Avoid Them". Entrepreneur Magazine.
  7. ^ Macel (January 3, 2013). "Brian Solis: Blazing Along The Social Media and Internet Marketing Trail". YourAlternativeLifestyle.com.
  8. ^ Peacock, Marisa (March 27, 2012). "Forget Everything You Know About Measuring Digital Influence". CMSWire.com.
  9. ^ Kallas, Priit (October 27, 2011). "Interview with Brian Solis: The End of Business as Usual". DreamGrow.com.
  10. ^ Dessi, Chris (April 6, 2012). "The Power of Reputation: The Brian Solis Effect". SocialMediaToday.com.
  11. ^ Solis, Brian (June 28, 2012). "Corporate America, meet 'Generation C'". Washington Post.
  12. ^ Franz, Chea. "THE RISE OF DIGITAL DARWINISM". Pilgrim.
  13. ^ Savitz, Eric (December 17, 2012). "How Social Media Can Spur Organizational Transformation". Forbes.
  14. ^ Schawbel, Dan (October 18, 2011). "The End of Business As Usual". Forbes.
  15. ^ "Amazon Author Page". Amazon.com.
  16. ^ Hsieh, Tony (March 1, 2012). "Expert Review: Tony Hsieh on The End of Business as Usual".
  17. ^ Sroth, Irene. "Book Review: The End of Business As Usual: Rewire the Way You Work in the Consumer Revolution by Brain Solis". Seattle Pi.
  18. ^ Carey, Robin. "Business As Usual?". Soc… Media Today.
  19. ^ Greenberg, Paul. "Book Review: End of Business as We Know It, Brian Solis". ZDNET.
  20. ^ "The End of Business as Usual Makes Publishers Weekly Top 10 Business List". Publishers Weekly. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  21. ^ "The Business Book Bestseller List". 800 CEO Read.
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