The Morning Star Company

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The Morning Star Company
IndustryFood products
Founded1970; 53 years ago (1970)
FounderChris J. Rufer
HeadquartersWoodland, California
Key people
Chris J. Rufer

The Morning Star Company is a Woodland, California-based agribusiness and food processing company founded in 1970.[1] The company was originally founded as a trucking outfit[2] by Chris Rufer, who remains the sole owner.[3]

Morning Star processes 25% of the California processing tomato production, and supplies approximately 40% of the U.S. industrial tomato paste and diced tomato markets. It processes 1 million tonnes of tomatoes each year.[4] It has 400 employees and revenues of $700 million.[5] It is the global market leader in tomato processing.

The company has attracted attention for its philosophy of no supervisory management, described by owner/founder, Chris Rufer, as "Self-Management." Workers are encouraged to innovate independently, define job responsibilities themselves, and even make equipment purchasing decisions in consultation with experts.[6] Similarly, compensation is based on peer evaluations.[7]

In 2013, Morning Star was listed as one of INC Magazine's Audacious Companies.[8]

See also[edit]


  1. ^ "Morning Star Co/The - Company Profile and News". Bloomberg News.
  2. ^ Staff, Praxis (2015-06-09). "The Morning Star Company: A Praxis Business Partner". Praxis. Retrieved 2020-10-07.
  3. ^ "Morning Star's Success Story: No Bosses, No Titles, No Structural Hierarchy". Corporate Rebels. 2016-11-14. Retrieved 2020-10-07.
  4. ^ "Morning Star". Tomato News.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Hamel, Gary (December 2011). "First, Let's Fire All the Managers". Harvard Business Review. Retrieved 7 April 2016.
  6. ^ "I, Tomato: Morning Star's Radical Approach to Management". ReasonTV. Reason Foundation. 27 December 2012. Retrieved 4 January 2013.
  7. ^ Gino, Francesca; Staats, Bradley R.; Hall, Brian J.; Chang, Tiffany Y. (2013-09-26). "The Morning Star Company: Self-Management at Work". {{cite journal}}: Cite journal requires |journal= (help)
  8. ^ Buchanan, Leigh (2013-04-18). "One Company's Audacious Org Chart: 400 Leaders, 0 Bosses". Retrieved 2020-10-07.

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