The Morning Star Company

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The Morning Star Company
IndustryFood products
FounderChris J. Rufer
HeadquartersWoodland, California
Key people
Chris J. Rufer

The Morning Star Company is a California-based agribusiness and food processing company. Morning Star processes 25% of the California processing tomato production, and supplies approximately 40% of the U.S. industrial tomato paste and diced tomato markets. It has 400 employees and revenues of $700 million.[1]

The company has attracted attention for its libertarian philosophy of no supervisory management. Instead, workers are encouraged to innovate independently, define job responsibilities themselves, and even make equipment purchasing decisions in consultation with experts.[2]

See also[edit]


  1. ^ Hamel, Gary (December 2011). "First, Let's Fire All the Managers". Harvard Business Review. Retrieved 7 April 2016.
  2. ^ "I, Tomato: Morning Star's Radical Approach to Management". ReasonTV. Reason Foundation. 27 December 2012. Retrieved 4 January 2013.

External links[edit]