The One (company)
 | This article contains content that is written like an advertisement. (July 2022) |
| Company type | Private |
|---|---|
| Genre | Retail |
| Founded | 1996 |
| Founders | Thomas Lundgren, Shakir Abal and Rashed Al Mazrouei |
| Headquarters | |
Area served | Middle East |
Key people | Thomas Lundgren (CEO) |
| Products | Furniture Accessories Homeware Cookware Music Books |
| Services | Restaurants Home Styling Delivery and Assembly Wedding and Gift Registry |
Number of employees | 500 |
| Website | theone |
The One Total Home Experience, stylised as THE One, is a furniture retail company founded by Swedish entrepreneur and philanthropist Thomas Lundgren.
History[edit]
The One store opened in Abu Dhabi, United Arab Emirates, in 1996. In an interview with Arabian Business magazine, Lundgren says he was inspired by a dream he had in 1993, in which an angel came to him with a mission to save the world from IKEA.[1]
In 2006, The One celebrated its 10th anniversary by being the sole sponsor of Robbie Williams’ Dubai concert, while also decorating Robbie’s backstage rooms at the Nad Al Sheba venue.[2][3]
In April 2007, The One was named one of the GCC’s 50 Most Admired Companies by Arabian Business magazine.[4]
The One aims to operate 99 stores by 2020.[5]
In 2024, The One launched a new concept store in Dubai Hills Mall which allows shoppers to explore a home experience of The One’s home furniture collections.[6]
Concept[edit]
According to CEO, Thomas Lundgren, The One's creative concept is to be magical and meaningful and "mass market, but to be prestigious with affordable prices".[7] Lundgren claims to sell feelings rather than commodities and calls The One stores "theatres", where seasonal home fashion shows are staged.[8][9] Each "theatre" set up by a team of decorators. The larger stores are furniture-driven with accessories complementing it and the smaller stores, or "Boutique Theatres", are accessory-driven with furniture incorporated to enhance the accessories.[10]
Many stores include in-store restaurants.[11]
References[edit]
- ^ "The Crazy One". ArabianBusiness.com. Retrieved 2018-05-30.
- ^ 7Days: Get tickets tomorrow
- ^ 7Days: 2500 More Robbie Tickets
- ^ Arabian Business.com: Revealed: Gulf's most admired companies
- ^ Gulf News: The audacity of thinking big
- ^ "Home Decor: THE One opens its latest theatre at Dubai Hills Mall". Gulf News. Retrieved 30 January 2024.
- ^ "Business 24 Financial, Cryptocurrency and Investment News". www.business24-7.ae. Retrieved 2018-05-30.
- ^ Arabian Business.com: Funky Business
- ^ The National.com: 'I wanted to sell feelings'
- ^ The National.com: Where home is a feeling
- ^ The National.com: One up-market organic spread in Dubai