The Upside of Irrationality

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic [1] is a book published in 2010 by behavioral economist Dan Ariely. This is Ariely's second published book, after he authored Predictably Irrational: The Hidden Forces That Shape Our Decisions.

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics.[2] He teaches at Duke University and is the founder of The Center for Advanced Hindsight[3] and also the co-founder of BEworks.[4][5] He started the book after receiving raving reviews from his first book, as The Upside extends upon the behavioral ideas initially presented in Predictably Irrational.

In this book, Ariely uses his traditional style of scholarly writing, short, succinct, to the point, and easy to understand for the common man.[6] He describes different experiments and how individuals participating in these experiments reacted to the variable of irrationality, which Ariely argues can be used for positive change.[7] Many readers report that at times, "The Upside of Irrationality" comes across as a lighter, less elegant version of "Predictably Irrational", although still a wonderful piece of academic-social work.[8]


  1. ^ Ariely, Dan (2011-05-17). The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Reprint ed.). New York; Toronto: Harper Perennial. ISBN 9780061995040.
  2. ^ "

    James B. Duke Professor

    Dan Ariely | Faculty at Duke's Fuqua School of Business"
    . Retrieved 2016-12-11.
  3. ^ "Center for Advanced Hindsight". Center for Advanced Hindsight. Retrieved 2016-12-11.
  4. ^ "Home - BEworks". BEworks. Retrieved 2016-12-11.
  5. ^ "Dan Ariely | Duke Institute for Brain Sciences | Brain Functions Research & Science". Retrieved 2016-12-11.
  6. ^ "The Upside of Irrationality". Dan Ariely. Retrieved 2016-12-11.
  7. ^ Ayres, Ian (2010-09-21). "The Upside of Irrationality". Freakonomics. Retrieved 2016-12-11.
  8. ^ Dunn, Kyla (2010-06-04). "Book Review - The Upside of Irrationality - By Dan Ariely". The New York Times. ISSN 0362-4331. Retrieved 2016-12-11.