The Wyre

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For other uses of Wyre, see Wyre (disambiguation).
The Wyre
Wyrelogo small.jpg
Broadcast area Kidderminster, Bewdley, Stourport-on-Severn, and Stourbridge
Frequency 107.2 MHz
First air date 12 September 2005
Format Adult Contemporary
Owner UTV Radio

107.2 The Wyre was a local commercial radio station serving Kidderminster, Bewdley, Stourport-on-Severn, Stourbridge and Bromsgrove. The station was owned by MNA Broadcasting but was sold to UTV Media and merged on Monday 26 March 2012 with The Severn and 107.7 The Wolf to form Signal 107, a station also serving the Wolverhampton, Shropshire and north Worcestershire area.

History[edit]

Originally launched in September 2005 by the Midlands News Association (MNA Broadcasting). After 3 years, The Wyre gained permission from OFCOM to leave its Kidderminster studios and co-locate with Telford FM in Shropshire.[1]

On 3 February 2012 The Wyre, together with sister station The Severn, were acquired by UTV Media. Live programming ended on the same day on both stations.[2] The station was rebranded as Signal 107 at midday on Monday 26 March 2012 and merged with The Severn & 107.7 The Wolf.[3]

See also[edit]

References[edit]

  1. ^ "Wyre gains co-location approval". Radio Today. 2009-09-01. Retrieved 2010-01-08. 
  2. ^ "Wyre and Severn sold to UTV Media". Radio Today. 2012-02-03. Retrieved 2012-02-03. 
  3. ^ The Wolf, Wyre, Severn become Signal, Radio Today, 7 February 2012

Coordinates: 52°23′11″N 2°14′50″W / 52.386395°N 2.247356°W / 52.386395; -2.247356