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Thrift Shop

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"Thrift Shop"
Song
B-side"Ten Thousand Hours"

"Thrift Shop" is a song by Seattle-based American rapper Macklemore and his producer Ryan Lewis. It was released as the fifth and final single from their collaborative debut studio album The Heist (2012) on August 28, 2012 and features vocals from Wanz. Despite being released on Macklemore's independent label, with distribution by ADA, the single was met with unexpected commercial success, also a sleeper hit, peaking at number one on the Billboard Hot 100, while selling 6.2 million copies in total. The song also reached number one in the United Kingdom, Republic of Ireland, Canada, France, Denmark, Netherlands, Australia and New Zealand. Furthermore the song has garnered more than 300 million on views on YouTube, this number steadily increasing. The song is the first independently-distributed title to top the Billboard Digital Songs since "We Are the World 25 for Haiti" in February 2010. It is also the second independent song in history to achieve the number one spot on the Billboard Hot 100 chart, nearly 20 years after Lisa Loeb's "Stay (I Missed You)" in 1994.[1] A music video was released to accompany the song's release on August 29, 2012.[2] It was used in the trailer for the film The Internship.

Background

The song illustrates Macklemore's interest in buying cheap clothing from thrift shops, disdaining designer labels and trends. He claims to enjoy donning "your grandad's clothes" and impulsively buying something just because "it was 99 cents". Macklemore spoke to MTV News about the meaning of the song: "Rappers talk about, oh I buy this and I buy that, and I spend this much money and I make it rain, and this type of champagne and painting the club, and this is the kind of record that's the exact opposite," he explained. "It's the polar opposite of it. It's kind of standing for like let's save some money, let's keep some money away, let's spend as little as possible and look as fresh as possible at the same time." Upon being asked why he thought the track was so successful, Macklemore replied: "I think hip-hop goes in waves, and it's something that's different. It's a concept. It's obviously against the status quo of what people normally rap about. This is a song that goes against all of that. How much can you save? How fresh can you look by not looking like anybody else? And on top of that, you have an infectious beat and a hook that gets stuck in people's heads."[3]

The song has been called a critique of the product placement common in modern hip hop,[4] but New York Times critic Joe Caramanica writes "it’s not quite the robust sendup of hip-hop-extravagance clichés that it aspires to be."[5]

Commercial performance

In the United States, the song debuted on the Billboard Hot 100 on September 15, 2012. It dropped out the following week but re-entered 6 weeks later on October 20, 2012. The song then steadily climbed the chart until it entered the top ten in the issue dated December 27, 2012. It replaced Bruno Mars' "Locked Out of Heaven" at number one in its 16th week on the chart on February 2, 2013[6] and has remained atop the chart for six non-consecutive weeks.[7] It has also topped the Rap Songs chart for twelve weeks. It's the first song in the history of the Digital Songs chart to experience a jump in sales in each of its first five weeks atop the chart,[8] and has sold 6 million copies in the US as of May 8, 2013.[9] The song also holds the distinction of having the longest break ever between its runs at number one in one chart run (Chubby Checkers' "The Twist" was blocked longer, but was during two chart runs) after it was blocked from number one by Baauer's song "Harlem Shake" for five weeks.[citation needed] "Thrift Shop" managed to be the best selling hip hop song in the US to date, beating the previous record set by Eminem's song "Love the Way You Lie".

The song also had much success on Billboard's component charts, remaining atop the Digital Songs chart for ten weeks and topping Billboard's Radio Songs chart for two weeks. It also peaked at number one on the On-Demand Songs chart and remained there for eleven weeks until week ending March 30, 2013. It set a record on that chart as the first song to reach two million streams in a single week since the chart's inception. The song also topped the R&B/Hip-Hop Songs chart for fourteen consecutive weeks.[7] It is the first song by a Seattle artist to top Billboard since Sir Mix-a-Lot's "Baby Got Back."[10]

In the United Kingdom, "Thrift Shop" entered at number twenty four on the UK Singles Chart in late January 2013, despite being available as a single via iTunes since August 1, 2012. The following week, the single rose twenty-two positions to number two. Two weeks after entering the chart, the song climbed one place to a peak of number one on February 10, 2013―for the week ending date February 16, 2013―making Macklemore and Ryan Lewis only the second act[failed verification] to score a number one in Britain with a self-released single.[11] As of March 2013, "Thrift Shop" has sold 510,000 copies in the UK.[12]

In Canada, the song also topped the Canadian Hot 100 for six consecutive weeks.[citation needed]

Reception

Robert Copsey of Digital Spy gave the song 5 out of 5 stars, calling it "a rare beast of a song - original, musically daring and genuinely funny."[13] Entertainment Weekly named the song as the 18th best single of 2012.[14]

Some thrift stores have reported an increase in business, especially among college students, which they have attributed to the song.[15][16][17]

Music video

The accompanying music video was released on Ryan Lewis' YouTube channel on August 29, 2012.[2] Filming took place at several thrift shops in Seattle, including Goodwill Outlet, Value Village in Capitol Hill, Red Light Vintage, and Fremont Vintage Mall, as well as at Seattle locations like the Unicorn/Narwhal Arcade Bar and the Northwest African American Museum.[18][19][20][21][22] Macklemore attempted to get fellow Seattle rapper Sir Mix-a-Lot to appear in the video but Mix-a-Lot did not return his calls.[23][24] The video was co-directed by Jon Jon Augustavo, Macklemore and Lewis.[2] Some local Seattle musicians like Thomas Grey of Champagne Champagne appear in the music video. It has garnered over 300 million views on YouTube, and is currently the 29th most watched video on the site.[2]

Track listings

Digital download[25]
No.TitleLength
1."Thrift Shop"3:55
CD
No.TitleLength
1."Thrift Shop"3:55
2."Ten Thousand Hours"4:10

Credits and personnel

Charts and certifications

See also

References

  1. ^ Newsfeed.time.com
  2. ^ a b c d http://www.youtube.com/watch?v=QK8mJJJvaes
  3. ^ "Thrift Shop - Songfacts". Songfacts.com. Retrieved 2013-02-10.
  4. ^ McCall, Tris (4 January 2013). "Song of the Week: 'Thrift Shop,' Macklemore and Ryan Lewis". The Star-Ledger. Retrieved 24 January 2013.
  5. ^ Caramanica, Joe. "A Hip-Hop Moment, but Is It Authentic? Macklemore's Friend Psy,says the song is "Too rude for something that is telling you to go thrift shopping"".
  6. ^ Trust, Gary. "Macklemore & Ryan Lewis Crown Hot 100, Justin Timberlake Soars to Top 5". Billboard. Retrieved 2013-02-12.
  7. ^ a b Trust, Gary. "Macklemore & Ryan Lewis Return To Top Of Hot 100". Billboard. Retrieved 2013-03-27.
  8. ^ Grein, Paul. "Week Ending Feb. 10, 2013. Albums: Josh Groban-No Hits, No Problem". Retrieved 2013-02-13.
  9. ^ a b Grein, Paul. "Week Ending May 5, 2013. Songs: Macklemore Pulls A Gaga". Yahoo! Music. Retrieved 2013-05-01.
  10. ^ McNerthney, Casey (24 January 2013). "Macklemore's song "Thrift Shop" most popular song in nation". Seattle Post-Intelligencer. Retrieved 24 January 2013.
  11. ^ "http://www.officialcharts.com/chart-news/thrift-shop-checks-out-at-number-1-1849/". UK Singles Chart. Official Charts Company. Retrieved 2013-02-10. {{cite web}}: External link in |title= (help)
  12. ^ a b Lane, Daniel (12 April 2013). "The Official Top 40 Biggest Selling Singles And Albums Of 2013 So Far!". Official Charts Company. Retrieved 4 May 2013.
  13. ^ Copsey, Robert. "Thrift Shop review". Digital Spy. Retrieved 2013-02-12.
  14. ^ "Best and Worst 2012: Carly Rae Jepsen, Taylor Swift, and the other best singles of the year". Entertainment Weekly. 2012-12-21. Retrieved 2013-02-24.
  15. ^ Mendyuk, Bridjet (1 March 2013). "'Thrift Shop' opens students' eyes to retail alternatives". BG News. Retrieved 3 March 2013.
  16. ^ Boyer, Emily (1 March 2013). "A 'Thrift Shop' Bump For Greeley Thrift Shops?". KUNC. Retrieved 3 March 2013.
  17. ^ Cappelloni, Lauren (25 February 2013). "Thrift stores provide budget-friendly fashions". The Review. Retrieved 3 March 2013.
  18. ^ http://newsfeed.time.com/2013/03/08/people-listening-to-thrift-shop-not-going-to-actual-thrift-shops/
  19. ^ http://www.livehiup.com/2012/08/29/macklemore-debuts-new-video-featuring-the-seattle-thrift-shop-scene/
  20. ^ http://www.ibtimes.com/macklemores-thrift-shop-has-had-no-effect-actual-thrift-shop-revenues-1114394
  21. ^ https://sites.google.com/site/wafilmlocations/filmsblog/macklemore-ryan-lewis---thrift-shop-video
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  23. ^ http://seattletimes.com/html/artspage/2020053587_thrift_shop_goes_platinum.html?prmid=4939
  24. ^ http://www.seattlepi.com/local/article/Macklemore-s-Thrift-Shop-most-popular-song-in-4219666.php
  25. ^ "Thrift Shop - United States". iTunes Store. Apple Inc. Retrieved 2012-11-15.
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  54. ^ "Macklemore Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved January 14, 2013.
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  62. ^ "Gold-/Platin-Datenbank (Macklemore & Ryan Lewis; 'Thrift Shop')" (in German). Bundesverband Musikindustrie.
  63. ^ "Italian single certifications – Macklemore and Ryan Lewis – Thrift Shop" (in Italian). Federazione Industria Musicale Italiana. Select "Tutti gli anni" in the "Anno" drop-down menu. Type "Thrift Shop" in the "Filtra" field. Select "Singoli" under "Sezione".
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