Tone (magazine)

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Tone Magazine Logo 2008.jpg
Tone magazine logo
Editor Gary Steel
Former editors Greg Vincent, Matt Greenop, Ted Gibbons
Categories technology
Frequency Bi-monthly
Circulation 5647 (2008)[1]
(within NZ)
Publisher Parkside Media
First issue October 1999
Final issue December 2011
Company Parkside Media
Country New Zealand
Language English
Website Formerly, no longer valid.
ISSN 1175-2459

Tone was a bi-monthly magazine combining coverage of technological developments in New Zealand and from around the world with reviews on the latest consumer products available in New Zealand.

History and profile[edit]

It was Parkside Media's third magazine, following NZ Classic Car and NZ Performance Car. Tone was started in 1999.[2] Until issue 32, the magazine was bi-monthly. A change was made to monthly, but as of issue 73 (November/December 2008), it returned to bi-monthly.

Tone's offices were in Grey Lynn, Auckland, New Zealand. The magazine ceased publication in December 2011.[2]

Masthead design[edit]

Tone's logo featured a small coloured triangle. Internally this was called 'Jerry'. Jerry changes colour each issue to match the cover design. Version 2 of the logo appeared in issue 32 when the magazine changed to monthly. Version 3 of the logo appeared in issue 44. Version 4 of the logo appeared in issue 67 and changed the tagline to Gadgets | Hi-fi | Home theatre, from Technology to change your life.

Magazine contents[edit]

As of the November/December 2008 issue, the typical magazine contents included:

  • News
  • Toneworld (short product overviews)
  • Reviews (detailed product tests)
  • Entertainment (CD, DVD, game reviews)
  • Readers' letters
  • Contributor columns
  • Feature stories (event reviews, technical tips and tricks, how-to articles, company overviews)


  1. ^ Average Circulation
  2. ^ a b Chris Keall (15 December 2011). "Tone magazine suspends publishing". NBR. Retrieved 6 November 2015. 

External links[edit]