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Founded2009; 10 years ago (2009)
FoundersChris Herbert
Christian Smith
HeadquartersSanta Barbara, California, U.S.

TrackR is a commercial key finder which assists in the tracking of lost belongings and devices.[1] Trackr is produced by the company Phone Halo[2] and was inspired by the founders' losing their keys on a beach during a surfing trip.[3]

The founders of Phone Halo began working on TrackR in 2009. In 2010, they founded the company and launched the product.[4]

The device contains a lithium battery that needs to be changed about once a year by the user. It communicates its current location via Bluetooth 4.0, to an Android 4.4+ or iOS 8.0+ mobile device on which the TrackR app is installed and running. This feature is referred to as "Crowd Locate", since each device will report its location to all other TrackR devices in range, including those that are neither owned nor registered by the user. This feature is useful, because the app must be installed and running on a nearby Bluetooth enabled device for any device's location to be relayed.

As of August 2017, over 5 million TrackR devices had been sold.[3]

In Winter 2018, TrackR rebranded itself to Adero, as part of changing its focus to other uses for its tracking technology, taking TrackR beyond the Bluetooth fobs that had been the core of its service.[5]

Technical data[edit]

For Trackr Bravo, the producer published following data as of August 2017:[6]

TrackR Tracker tile Slightech Chipolo Findit[7] Lapa PebbleBee
Wallet (TrackR) Bravo G1 (TB001) (no ringer hole) Bravo G2 (1 ringer hole) Pixel Sticker[8] tile G2 (3 ringer holes) mate [9] slim [9] MYNT [10] Chipolo [11] Chipolo Plus XY3 Lapa (G1) Lapa 2 [12] PebbleBee [13] PebbleBee Stone [14] PebbleBee Finder [15]
Sold since ca. Jan 2015[16] ca. Oct 2016 <= Aug 2017 ca. Jul 2014 ca. Oct 2016 <= Aug 2017 <= Aug 2017 discontinued <= Aug 2016 Mar 2016 ca. Oct 2014 ca. Mar 2016 ca. Dec 2016
Case material black plastics colored anodized aluminium black plastics black plastics white plastics white plastics white plastics colored colored white or blk plastics in metal cylinder
Diameter 65x40 mm bowed rectangular 31 mm (1.22") + eyelet 26.2 mm (1.03") 24 mm (0.98") (>34x>34 mm) square + big hole 34x34 mm square + hole 54x54 mm square (no hole) oval + eyelet hexagonal triangle round ca. 25 mm
Thickness 4 mm 3.5 mm (0.14") 5.6 mm (0.22") 4.1 mm (0.16") 4,65 mm 2,4 mm pebble-like + silicon sleeve[14] ca. 10 mm
Weight (incl. batt.) 4.5 g (0.15 oz)
Attachment bent eyelet loop (thread) big hole smaller hole (no hole) eyelet thru cylinder
Battery type 2x CR2016 CR1616 CR1620 CR2016 CR2016 CR2032
Battery life 2 years 1 year 1 year 1 year 1 year
Battery exchange by user by user by user by user by user not discounted exchange of device ? ? ? by user
Bluetooth 4.0 BLE 4.0 BLE 4.0 BLE 4.0
Bluetooth range up to 30 m (100 ft) less than G2 up to 30 m (100 ft)[17] up to 30 m (100 ft) up to 30 m (100 ft)
Device Ringer Volume Up to 92dB less than 2nd ed. Up to 82dB Up to 90dB "loud"
Remarks tile has 5 mio. units sold[18] MacOSX 10.10+, water sleeve remote camera shutter; App off: iOS is active[19] water resistant heavier, long range
CR1620 (16 mm diameter, 2.0 mm height); G1 = Generation/Edition 1, ...
Further or older editions: tile SPORT; Pebble Bee: Honey, Finder; key finders:

See also[edit]


  1. ^ "TrackR Bravo". PCMag.
  2. ^ Gibbs, Mark. "Phone Halo's TrackR devices make it harder to lose your stuff". NetworkWorld.
  3. ^ a b Horvath, Balint (2017-08-16). "How a hardware startup's product goes viral, with Christian Smith of TrackR, USA". The Hardware Entrepreneur. Retrieved 2017-09-08.
  4. ^ "Download. Attach. Find. Keep track of everything with TrackR". TrackR.
  5. ^ "TrackR is rebranding to Adero as it looks beyond small devices to track lost items". TechCrunch. Retrieved 2018-12-18.
  6. ^ Technical Specifications, retrieved 29 August 2017.
  7. ^
  8. ^ Tracker Sticker - Official Video ( Tracker 007,, upload 31. July 2014
  9. ^ a b
  10. ^ ModernDayFamilyMan (15 December 2016). "MYNT - Not just a TRACKER - unboxing and first look" – via YouTube.
  11. ^ "Tile vs Chipolo vs TrackR Comparison Test". 31 August 2016.
  12. ^ ModernDayFamilyMan (19 March 2016). "Lapa 2 Bluetooth Item Finder - unboxing and first look" – via YouTube.
  13. ^ ModernDayFamilyMan (3 October 2014). "PebbleBee Bluetooth Personal Lost & Found Finder" – via YouTube.
  14. ^ a b ModernDayFamilyMan (1 March 2016). "PEBBLE BEE STONE - Unboxing and Honest First Test" – via YouTube.
  15. ^ ModernDayFamilyMan (6 December 2016). "PebbbleBee FINDER - unboxing and first look" – via YouTube.
  16. ^ TrackR bravo is claimed to be the thinnest item-tracking device ever, 13 June 2014. retrieved 30 August 2017.
  17. ^ TILE vs. TrackR Bravo - Distance Testing - 2nd Generatiosn 21 October 2016
  18. ^ "Top 10 Key Finders of 2018 - Video Review".
  19. ^ ModernDayFamilyMan (1 December 2016). "THE IMPOSSIBLE FEATURE THAT NO OTHER BLUETOOTH TRACKER HAS" – via YouTube.

Further reading[edit]