Trio (chocolate bar)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Product typeBiscuit
OwnerUnited Biscuits
CountryUnited Kingdom
TaglineI want a Trio and I want one now!

Trio is a chocolate bar sold in the United Kingdom consisting of a combination of soft toffee, thick milk chocolate and biscuit.[1] The Trio brand is owned by United Biscuits and sold under the McVitie's brand.[2] Trio was previously manufactured by Jacob's[3] who discontinued production in 2003, but the chocolate bar returned in March 2016 following a campaign on Facebook.[2]

The brand was known in the 1980s for its distinctive television advertisements by animator Bob Godfrey[4][5] in which a cartoon character Suzy sang along to the tune of Day-O (The Banana Boat Song): "Trio, Trio, I want a Trio and I want one now".[1][6]

The Trio is featured in the first episode of the third series of the spoof police reality show Scot Squad, broadcast in January 2017.[7] Constables Charlie McIntosh and Jane McKay have been working together for three years. To mark their "anniversary" she gives him a Trio chocolate bar, seemingly as an afterthought; he gives her a designer handbag in return, reflecting his unspoken feelings for her.


  1. ^ a b Graham, Chris (9 February 2016). "Trio chocolate bars set for a comeback after 13 years". Daily Telegraph.
  2. ^ a b Cliff, Martha (8 February 2016). "Trio biscuit bars are back after 13 YEARS thanks to a Facebook poll of popular retro brands - beating Toffo and Spangles". Daily Mail.
  3. ^ Taylor, Alastair (25 May 2009). "I want a Trio and I want one now". The Sun.
  4. ^ "Old eccentric advert for the long-gone Jacob's Trio biscuits". Daily Mail. 8 February 2016. Retrieved 11 February 2016.
  5. ^ "Classic 80s Trio bars to go on sale again - and 5 retro brands that deserve a reboot". The Sentinel. Stoke-on-Trent. 9 February 2016.
  6. ^ "Jacob's Trio". Child of the 1980’s. 13 August 2007. Retrieved 11 February 2016.
  7. ^