Trolli

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Trolli
Trolli Brand Logo.png
Product type GmbH & Co. KG
Owner Mederer GmbH (Herbert Mederer CEO)
Country  Germany
Introduced 1975
Related brands Efrutti, Gummi Bear Factory
Markets Confectionery
Tagline The one for fun!
Website Trolli International
Trolli U.S.

Trolli is a confectionery brand originating from Germany used by Trolli GmbH (formerly Mederer GmbH) worldwide and by Ferrara Candy Company in the United States. Trolli GmbH sells gummy candies, marshmallows, and soft licorice gums in over 80 countries and has factories in Germany, Indonesia, China and the Czech Republic.

History[edit]

In 1948 Willy Mederer founded Willy Mederer KG, a company producing pasta in Fürth, Germany. When sugar rationing regulations were lifted the company changed production from pasta to confectionery.

The company grew in the 1950s and 1960s, widening the product range and rising to 150 staff. Candies were sold under the Wilmed brand, a shortening of Willy Mederer. Sales offices in Münich and Stuttgart were opened. In 1975 the company registered the 'Trolli' brand name that became the trading name for the company in 2012.

Willy Mederer died in 1984 and was succeeded by his son Herbert.

Trolli varieties were added, including sour flavours, double layered gummies with foam made using starch mogul machines and the 'Trolli-Burger'. Mederer received the 1993 Candy Kettle Award.[1] A subsidiary, Trolli Iberica S.A., was founded in Valencia, Spain, in 1994. A production site was opened in Jakarta, Indonesia, in 1997. The Mederer Group later opened a packaging plant in Pilsen, Czech Republic.

eFruti, a fruit gummy brand from Neunburg vorm Wald, was acquired by the Mederer Group in 1998 and its name used, slightly altered to eFrutti, as a brand. Gummi Bear Factory of Boizenburg was bought in 2000.[2]

Efrutti Logo
Trolli gummi worms

In the United States[edit]

In the 1980s Trolli exports to North America grew to 40 tonnes per day. In 1986 Mederer built a production facility in Creston, Iowa. Trolli's US operations were sold to Favorite Brands International in 1996 and subsequently owned by Nabisco (1999), Kraft Foods (2000), Wrigleys (2005), and Farley's & Sathers Candy Company (2006)[3] which became part of Ferrara Candy Company in 2013.[4]

In 2004 Trolli introduced a roadkill themed gummy candy in the shape of chickens, squirrels, and snakes with tire tracks on them. Kraft Foods, then the owner of the Trolli US brand, pulled the candy from the market in 2005 in response to protests.[5][6]

Sponsorship[edit]

Trolli sponsored the football club SpVgg Greuther Fürth from 2010 to 2014, during which time the stadium was named the Trolli Arena.

Manufacturing plants and factories[edit]

Trolli GmbH has its headquarters in Fürth and has factories in Boizenburg, Neunburg vorm Wald and Hagenow. The original factory in Fürth was closed in 2012.[7]

In 2001 Mederer built a production site in Guangzhou, China. in a joint venture with the Spanish company 'Multi Joyco'. in 2004 Mederer took over 100% of the enterprise. From China Trolli exports its products to nations in Asia, Australasia, North America and the Middle East.

In Europe Trolli has a manufacturing plant in Valencia, Spain, Italy and a packaging plant in Pilsen, Czech Republic.

Products[edit]

Trolli product ranges include: Original, Sour, Soft, Special, Liquorice, Extra Fruity, Marshmallows, Gelatine-free, Gluten, Vegetarian, Lactose-Free and Halal products.

References[edit]

  1. ^ "Herbert W. Mederer". Candy Hall of Fame. National Confectionery Sales Association. Retrieved 8 April 2016. 
  2. ^ Büttner, Grit. "https://www.welt.de/print-welt/article280802/Boizenburg-wird-zur-Metropole-der-Gummibaerchen.html". Die Welt (in German). WeltN24 GmbH. Retrieved 8 April 2016.  External link in |title= (help)
  3. ^ "Wrigley Sells North American Trolli Business". Convenience Store News. Stagnito Business Information and Edgell Communications. Retrieved 8 April 2016. 
  4. ^ "Farley's & Sathers and Ferrara Pan Complete Merger". PR Newswire. PR Newswire Association LLC. Retrieved 8 April 2016. 
  5. ^ "'Roadkill' sweets grind to a halt". BBC News. BBC. Retrieved 8 April 2016. 
  6. ^ "Firm hits brakes on 'road kill' candy". NBC News. Retrieved 8 April 2016. 
  7. ^ "Trolli-Hersteller Mederer verlässt Fürth". Nordbayern.de (in German). Verlag Nürnberger Presse. 

External links[edit]