Tupperware Brands
 | |
| Company type | Public (NYSE: TUP) |
|---|---|
| Founded | 1946 |
| Headquarters | Orlando, Florida, United States |
Key people | Rick Goings, Chairman and CEO |
| Products | Food Storage, Kitchen Preparation, Serving, Microwave, On-the-Go, Baking, Cookware, Cutlery, cosmetics, personal care products |
| Revenue |  $2,300.4 million (2010) [1] |
| US$ 326.5 million (2010)[1] | |
| US$ 225.6 million (2010)[1] | |
| Total assets | US$ 2,015.8 million (2010)[1] |
| Total equity | US$ 789.8 million (shareholders' equity) (2010)[1] |
Number of employees | 13,500 (2010) [1] industry = Consumer Products, Direct selling, Household goods |
| Website | www.tupperwarebrands.com |
Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational direct sales company.
The company was ranked equal # 2 in Fortune's Most Admired Home equipment and furnishings section.[2]
History
Tupperware Brands Corporation was founded as The Tupperware Company in 1946 in South Grafton, Massachusetts by Earl Tupper. In 1958, Tupper sold The Tupperware Company for $16 million to Rexall and the company's headquarters were moved to Orlando, Florida. In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity.
Brands
A decade after starting business in the United States, Tupperware expanded into Europe. By 1965, the company had a presence in six European countries and then launched in Singapore, Japan and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. After that, Tupperware Brands expanded to almost 100 countries around the world under seven brands connected to it: the brands Tupperware, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics and Nuvo.[3] In 2008, due to its success in developing the brand's name in China, India and Indonesia, Tupperware received awards for "Most Favored Brand by Women" and "Company with the Best Corporate Face."[4]
See also
References
- ^ a b c d e f "Form 10-K Annual Report". Tupperware Inc.
- ^ Most Admired Industries, CNN, 2010.
- ^ "Tupperware Brands | Worldwide Presence". Retrieved 5 December 2011.
- ^ "Tupperware Receives Coveted Awards for Top Brand Recognition in Three Markets".
External links
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