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UTV Stars

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UTV Stars
CountryIndia
NetworkUTV
HeadquartersMumbai
Programming
Language(s)Hindi
Ownership
OwnerThe Walt Disney Company (India)

UTV Stars was a Bollywood lifestyle and glamour dedicated Indian-television channel from UTV Group.[3] It was available in high-definition and standard-definition across India and UAE.[4] Broadly, the content of the channel focused on Bollywood news and music. The channel was primarily targeted at urban Indian youth.

Karisma Kapoor and Vishal Malhotra on an episode of the UTV Stars' show Lux The Chosen One.

The channel launched on Sky in the UK and Ireland on 11 June 2012.[5] In the region the channel was known as UMP Stars (UTV Motion Pictures Stars) due to legal issues over the UTV brand, which was already in use by the Northern Irish broadcaster UTV Media in Europe.[6] However the channel struggled to attract viewers in the region and was shutdown on 23 December 2012.[7]

UTV Stars ceased its operations in May 2014.[8] This channel was rebranded as Bindass Play, launched by The Walt Disney Company (India) on 1 October 2014.[9]

References

  1. ^ "UTV Stars to be the first Indian channel to see simultaneous launch in India and the UAE". afaqs.com. Retrieved 10 April 2014.
  2. ^ "Breaking: UTV Stars Shuts Down; Massive Layoffs In Progress". Business of Cinema. 8 May 2014. Retrieved 17 March 2015.
  3. ^ "UTV announced the launch of Channel of Bollywood UTV STARS". Tv Masala. 8 August 2011. Retrieved 28 May 2012.
  4. ^ Businessofcinema.Com Team. "UTV Stars to launch simultaneously in India and UAE". Businessofcinema.com. Retrieved 28 May 2012. {{cite web}}: |author= has generic name (help)
  5. ^ "UMP Stars makes official launch on Sky Digital". BizAsia. 11 June 2012.
  6. ^ "UTV Movies to be known as UMP Movies in UK". BizAsia. 10 December 2011.
  7. ^ "UMP Stars to cease broadcasting in UK". BizAsia. 18 December 2012.
  8. ^ "Breaking: UTV Stars Shuts Down; Massive Layoffs In Progress". Business of Cinema. 8 May 2014. Retrieved 17 March 2015.
  9. ^ "Disney snuffs out UTV Stars, plugs in Bindass Play". Exchange 4 Media. 19 September 2014. Retrieved 17 March 2015.
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