The Rising Phenomenon of Internet Celebrity[edit]

Contents

Rise of Social Media
Self-Branding
Micro-celebrity

Rise of Social Media[edit]

Online sharing Platforms[edit]

Self Branding[edit]

Building Online Profile[edit]

Self-branding, also known as personal branding, is the behavior of individuals to intentionally develop of public imagine for commercial gain or social/cultural capital. ^[1] The rise of social media today is quickly and naturally taken advantage of by individuals with motivations such as promoting personal fame and product sales. Platforms such as Instagram, Snapchat, and Vsco are the most common social media outlets on which personal pages of Online Influencers establish their impression for the public. They often do so through modeling, arts, humor, podcasts and many other means that make them popular enough to have a significant amount of followers and a good target audience for promotion and influencing of any sort. Experts on marketing have concluded that^[2] "No longer does a person need to be familiar with complex coding languages or other technicalities to build Web sites, because virtually anyone can upload text, pictures and video instantly to a site from a personal computer or phone. With technological barriers crumbling and its increasing ubiquity, the Web has become the perfect platform for personal branding"

The Youtube Phenomenon and "Vlogging"[edit]

Youtube has become one of the biggest birthplaces of internet celebrities. Instead of reading literal texts, youtube allows the individual users to videotape and visualize their daily lives and uploading for the whole world to see. This activity is call video blogging, or Vlogging. Youtubers today, regardless of genres and types of videos they make, have grown into an industry with actual financial gains from greater amounts of views and higher popularity. Among them

Logan Paul: An Internet Celebrity

^ Khamis, Susie; Ang, Lawrence; Welling, Raymond (2017-04-03). "Self-branding, 'micro-celebrity' and the rise of Social Media Influencers". Celebrity Studies. 8 (2): 191–208. doi:10.1080/19392397.2016.1218292. ISSN 1939-2397.
^ Labrecque, Lauren I.; Markos, Ereni; Milne, George R. (2011-02). "Online Personal Branding: Processes, Challenges, and Implications". Journal of Interactive Marketing. 25 (1): 37–50. doi:10.1016/j.intmar.2010.09.002. ISSN 1094-9968. {{cite journal}}: Check date values in: |date= (help)

[1] Khamis, Susie; Ang, Lawrence; Welling, Raymond (2017-04-03). "Self-branding, 'micro-celebrity' and the rise of Social Media Influencers". Celebrity Studies. 8 (2): 191–208. doi:10.1080/19392397.2016.1218292. ISSN 1939-2397.

[2] Labrecque, Lauren I.; Markos, Ereni; Milne, George R. (2011-02). "Online Personal Branding: Processes, Challenges, and Implications". Journal of Interactive Marketing. 25 (1): 37–50. doi:10.1016/j.intmar.2010.09.002. ISSN 1094-9968. {{cite journal}}: Check date values in: |date= (help)

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