User:AliResen/Disneyfication

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Disney Cosplay group dressing up as characters for a convention.

Disney in Popular culture:

At the start of the twentieth century, popular culture was reaching its highest potential in terms of what it would become today by modern standards of overall American culture. The mass production of pleasure and entertainment is meant for a profit-inducing audience and that change within the entertainment industry is actually catered to its audience. Trends are influenced by the people of the time period in which it was being produced. The history of popular culture can be traced back to the start of early human communities and the addition of electricity in the home that really defined the modern concept of culture, with examples from the 1900s such as the radio, bright signs, automobiles, and the television. According to Raymond F. Betts, American historian, and professor at the University of Kentucky, the beginning of popular culture is still highly debated and has been “seen as playing a part in challenging elitist thought, by breaking down barriers within and between disciplines and emphasizing the realization that often boundaries and walls were set up for political reasons, to preserve the position and maintain power".

The Walt Disney Company created a monumental shift in the world of popular culture since the decision to use a mouse as the icon of the “American dream”. The company gained the ability to influence the world with the power of association and gradually created cultural shifts as a result of “Disneyfication” becoming so popular in the west. The desire and demand for "Americanized" or "Disneyfied" culture spread to other countries through film, songs, architecture, stories, and other real-world elements. Over time, each concept in popular culture defined the overall culture of the time it was developed and Walt Disney’s addition to Hollywood altered local and international perceptions of popular culture through "Disneyfication " which is typically used to alter a topic in popular culture like stories, amusement parks, or fan conventions. Events like Wars and other major world events became the driving forces behind these cultural shifts and can be held accountable for the push to "Disneyfy" the world, or as the definition insinuates, to make a safe space or thing in an unsafe environment or time. The Walt Disney Company was created as a result of creating something out of a desire to comfort scared individuals or to alter the appearance to appeal to family-friendly ideals in a controlled manner, but the term "Disneyfication" did not come until the 1970s. At the start of the Company's history, after the First World War, Walt Disney was inspired to use his interest in expanding the imagination to cure the world’s distress and anguish. After coming back from the war in 1918, the young Walt Disney took his first step in the animation world and got a job that allowed him to draw for a film company. By 1922, Disney spent his time recruiting animators in order to jumpstart his first company, “Laugh-o-Grams”, which led to Walt Disney’s first out-of-the-box idea. In 1923, halfway through the filming of  “Alice’s Wonderland”, the company went broke and forced Disney to sell his camera in order to move in with an uncle in Hollywood. Disney became the epitome of the American Dream and started a billion-dollar company in a run-down garage. By 1928, Walt Disney began working with a distributor that allowed for the creations of the company to be recognized by hundreds, including the success of the famed character Oswald the Lucky Rabbit whose rights were later given to another company. Mickey Mouse became the most famous character in the world and the new face of the Walt Disney Company. Mickey’s success became far greater than anticipated by the Disney animators and his fame surpassed that of the actor Charlie Chaplin among all ages and was used in global platforms such as international political propaganda because of his popularity among people. Every artwork produced since then has been a clear trademark of the Disney name and, in turn, every cultural aspect in the Disney films or world has been changed to fit the "Disneyfication" process.

The Disneyfication of Things:

According to Merriam-webster, "Disneyfication" is the process in sociology in which a person, place, or things are simplified or altered to meet the same image requirements of Disney productions. Characters and stories created or used by Disney have been able to the ideas of stories, art, gender, sexuality, disability, race, and perspective of the ordinary. The Disney craze became so great and widespread that The Walt Disney Company was able to "Disneyfy" amusement parks for other countries. These places in Europe and Asia now have their own piece of the desired "Disneyfied" Western society. The major success of the media produced by the company is also an important key factor and attributed to the specific techniques of earlier films that left an impact on people, including psychologically affecting events like the death of a family member or rules for being seen as beautiful. The term, "Disneyfication" was put in sociological studies in order to explain the process of the transformation of things to essentially sugarcoat the reality of unsafe environments or issues like the threat of a unique identity.

For example, Walt Disney's creation of an amusement park is the embodiment of what "Disneyfication" was meant to describe, an escape from a harsh reality. Imagination was the original source of inspiration for Mr.Disney and, according to Disneyland and Culture ," The happiest place on earth can in the twenty-first century accommodate what in the twentieth represented the pure and abject horror that people fled to Disneyland to escape from". The Walt Disney Company was intricate in the way in which they pitched the theme park to their targeted audience, those who wanted an escape. In particular, The names of the parks were allocated ending in "world" or "land" to give the illusion that real-life stops and fantasy begin because the "imagineers" were able to make your dreams come true by splitting the parks in different themes that are not seen in everyday life. Epcot, one of the many themed parks from Disney, was opened in 1982 with the purpose to invite the public to explore a fun multicultural experience for families and friends. The attraction brings the chance to visit over 11 cultural experiences, including a variety of cuisines without having to travel far and the ability to have the comfort of knowing you are in a safe and controlled space. This "land" alone was able to bring more exposure to controlled cultural exposure by creating an Americanized vision of Asian and European architecture, food, music, clothing, and stories. It also provided the ability to expand "Disneyfication" into other countries like China and Japan with the openings of Shanghai Disneyland and Tokyo Disney, despite the fact that people all over the world that have grown fearful over time that their own folk tales or myths would fall victim to a form of "Disneyfication". Walt Disney's rapid "Disneyfication" of nostalgic stories is often connected to American capitalism, but still creates success in the ways in which Walt Disney presented the park and films to the American audience. The Walt Disney Company found a clever and comforting way in which "Disneyfication" was creeping into the entertainment business worldwide.

Bibliography

• Wills, John. “The World According to Disney.” In Disney Culture, 52–75.
• Betts, Raymond F. A History of Popular Culture : More of Everything, Faster, and Brighter. New York: Routledge.
• Jackson, Kathy Merlock, and Mark I. West. Disneyland and Culture : Essays on the Parks and Their Influence. Jefferson, N.C. ;: McFarland & Co.
• Nestegard, Elizabeth Anne. "'Reading" Disneyland: A Historical Look at the Textual Interpretation of the Disney Parks and the Study of the American Popular Culture."
• Merriam-Webster.com Dictionary, s.v. “Disneyfication,” accessed April 27, 2023, https://www.merriam-webster.com/dictionary/Disneyfication.