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Nike and Off-White: "The Ten"

Nike and Off-White: "The Ten" is the ongoing sneaker collaboration between Nike and Off-White, designed by Virgil Abloh in 2017. It initially involved the deconstruction of ten iconic Nike silhouettes by Abloh.

Creation Process

The ten Nike shoes were deconstructed and redesigned by Abloh throughout early 2017. The collaboration between the two brands was officially confirmed in late August, however Abloh had been working on the designs since much earlier in the year and teased them throughout. The design process involved Abloh taking each individual shoe, breaking it down with an X-ACTO knife, removing and altering key elements of the shoe. He maintained the foundational silhouette of each shoe, but added small fabrics and panels and relocated parts. Abloh concentrated his design towards editing the stitching and tongues of each of the shoes.

Abloh designed each shoe to have a print on the inside of each shoe, reflecting the creative process and location of creation. It was titled "Off-White for Nike" then a line which included the name of the shoe that had been remodelled and then two lines saying "Beaverton, Oregon USA" and "C. 2017". Beaverton, Orgeon, being the location at which these shoes were designed. Abloh also added the name of the main material of the specific shoe to the midsole in bold black quotation marks, a signature trait of Off-White and Abloh. These examples include 'AIR' and 'FOAM'.

Abloh created all the shoes in mens sizes. Except for the Air Force 1s, which were released in toddler sizes in the all black and volt colour-ways.

Shoes that were deconstructed

Air Force 1:

The Air Force 1 kept its original form and features, with the deconstruction occurring on the tongue and the laces. It was originally released in the all white colour but was later re-released in an all volt and all black colour.

Air Jordan 1:

Abloh deconstructed the Air Jordan 1, the first shoe designed personally for Michael Jordan in 1984 by Nike. The Air Jordan 1 can be found in many different colours but Abloh decided to use the Chicago colours that Michael Jordan played in, being white red and black. Abloh completely took apart the shoe and readjusted the key elements and placed them around the shoe. Abloh also designed an all white Europe exclusive version of the shoe. Abloh later designed a light blue coloured edition of the shoe on June 23rd 2018, containing the traditional Univeristy of North Carloina colours, a common colour used for Air Jordan shoes as it represents the university at which Michael Jordan attended.

Air Presto:

The Air Presto was completely remodelled and had many of its key elements placed in different locations on the shoe. It also included the addition of a back strap for support. Abloh added another tongue on top of the original. The original colour was beige and black. It was remade in an all-white colour and an all black colour later in August 2018.

Air VaporMax:

A recent addition to the Nike brand, the Air VaporMax was redesigned in a black colour-way with a beige coloured upper sole. The shoe included a distressed tongue. Later an All black version added and all white version added.

Blazer Mid:

The Blazer Mid was remodelled by using a different colour and deconstructing the tongue. It was initially released in the beige colour that had been used throughout the rest of the collaboration. In October of 2018, an 'All Hallows Eve' version was released, in a vanilla and orange colour. Accompanied by an all black 'Grim Reaper' edition of the shoe. This was known as the Halloween pack.

Air max 97:

The Air Max 97 was redone 20 years after the first ever release of the Nike Air Max 97. It featured an all white colour with a remodelled tongue and Nike tag. It was later released in an all grey 'Menta' colour which was exlcusive in womens sizes. The shoe was also released in an all black edition.

Air Max 90:

The Air Max 90 was remodelled by using different fabrics on the lower, middle and upper sections of the shoe. This was initially released in the original beige colour but was later released in an all black colour and an orange colour.

Zoom Vaporfly SP:

The ZoomVaporfly SP was deconstructed but maintained majority of its key elements and structure. It was designed in the original beige colour but also included a translucent mid section and an orange undertone. This shoe was later released in an all black and a 'Tulip' pink colour.

Converse Chuck Taylor All Star:

Converse is under the ownership of Nike, thus Abloh redesigned the iconic Chuck Taylor All Star. He added a clear mid section and 'LEFT' and 'RIGHT' in bold black letters placed at the top of the respective sides of the shoes. This release was delayed to May 12th 2018 and was the last to release of orignal colours of 'The Ten'.

React Hyperdunk:

The React Hyperdunk is a Nike basketball shoe. It was reconstructed with a translucent strap over the shoe and disfigured tongue. It was worn during an NBA game by Draymond Green.

Release of the Shoes

The main release of the shoes was during October and November of 2017, with the full release extending to May of 2018. The ten shoes were split into two groups of five, named 'Ghosting' and 'Revealing'. The 'Ghosting' pack included the deconstructed versions of the Air Max 97, Converse Chuck Taylor, Air Force 1, React Hyperdunk and Zoom Vaporfly SP. The 'Revealing' pack contained the deconstructed editions of the Air Max 90, Blazer Mid, Air VaporMax, Air Presto and Air Jordan 1.

The main method of release for the shoes was raffles.

Reception

The shoes sold out immediately on all platforms.

Further additions

Attributed to the success of the initial release of 'The Ten', further collaborations were released. This included the addition of multiple colour-ways of the initial ten shoes. The Air Force One was remodelled exclusively for the ComplexCon event run by Complex. The ComplexCon exclusive was an all white iteration of the model and contained the signature Off-White location print on the inside of the shoe. The Air Force One was again remodelled in a collaboration with the Museum of Modern Art, an all black version with silver laces.

Another addition to the collaboration was a complete soccer themed release in light of the Soccer World Cup. It involved a reconstruction of the ZoomFly Mercurial Flyknit in both an all black and all orange. This was released on June 14th 2018. It also included a full tracksuit top and bottoms as well as an orange Nike soccer ball.

Serena Williams had her own personal addition to this collaboration which included her own tennis shoes and tennis wear.