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Business communication

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Business communication is providing information in order to promote an organization's goals, purpose, and activities, as well as increase profits within the company.

Overview[edit]

Business communication (or simply "communication," in a business context) encompasses topics such as marketing, brand management, customer relations, and public relations.

Media channels for business communication:

• Internet
• Print media
• Radio
• Television
• Ambient media
• Word of mouth.

Business communication focuses primarily on achieving goals and, in the case of a public company or organization, increasing dividends of shareholders

Business communication is a common topic included in the curricular of Undergraduate and Master's degree programs at many colleges and universities.

Categories of business communication

• Marketing
• Brand Management
• Customer/public relations

Directional business communication

• Top-down communication
  • Communication within the business that is passed down from the top of the business hierarchy to the bottom, the amount of information passed from one level to another relies on a "need to know" basis.
• Bottom-up communication
  • Communication within the business that is passed up through the business hierarchy from the bottom up.
• Horizontal communication
  • Communication with those who are on the same level in the business hierarchy as you, very little information moves up or down the chain of command.

Methods of business communication

• Web-based communication;
• Video conferencing: allows people in different locations to hold interactive meetings;
• Reports: important in documenting the activities of any department;
• Presentations: popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
• Telephone meetings: which allow for long distance speech;
• Forum boards: which allow people to instantly post information at a centralized location;
• Face-to-face meetings: which are personal and should have a written followup;
• Suggestion box: primarily for upward communication, because some people may hesitate to communicate with management directly, so they can give suggestions by drafting one and putting it in the suggestion box.
• Letters;
• Memos: letters to members of a company or organization;

Organizations

• Founded in 1936 by Shankar is the Association for Business Communication (ABC), originally called the Association of College Teachers of Business Writing, is "an international, interdisciplinary organization committed to advancing business communication research, education, and practice."
• The IEEE Professional Communication Society (PCS) [1] is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal, is one of the premier journals in Europe communication. The journal’s readers are engineers, writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.
• The Society for Technical Communication is a professional association dedicated to the advancement of the theory and practice of technical communication. With membership of more than 6,000 technical communicators, it's the largest organization of its type in North America.
• The International Business Communication Standards are practical proposals for the conceptual and visual design of comprehensible reports and presentations.