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Tim Calkins (born July 27, 1965) is an author, consultant and clinical professor of Marketing at Northwestern University’s Kellogg School of Management specializing in topics including Marketing Strategy, Biomedical Marketing, and branding.[1]

Biography and Education

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Tim Calkins was born in Buffalo, New York in 1965 to father Evan Calkins and mother Virginia Brady[2] who were married on Sept. 9, 1946 and were both doctors. He has eight siblings, Sally, Stephen, Lucy, Joan, Benjamin, Hugh, Ellen, and Geoffrey.[3]

Calkins graduated from Hamburg High School, Hamburg, New York in 1983[4] where he had been on the Honor Roll[5] and he was awarded the Regents Scholarship[6]. Subsequently, he received his Bachelor's Degree from Yale University in 1987 and his Master of Business Administration from Harvard University in 1991.[2]

He currently lives with his wife Carol Saltoun and his three children, Claire, Charles, and Anna.[2]

Career

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Calkins began his career as a Research Associate at Booz Allen and Hamilton in New York, New York in 1987. From there he moved to the position of a Marketing Executive at Kraft Foods in Glenview, Illinois from 1991 to 2002 where he managed leading brands including A.1. Steak Sauce, Kraft BBQ sauce, Miracle Whip and Taco Bell Home Originals.[2][1]

In 1998, Calkins took a position of Professor of Marketing at the Kellogg School of Management[2] as Adjunct Assistant Professor of Marketing. He was subsequently made Clinical Associate Professor of Marketing in 2002 and full Clinical Professor of Marketing in 2006. There he has earned several honors and awards including Executive MBA Program Outstanding Teaching Award, Sidney J. Levy Teaching Award, Faculty Impact Award, and L. G. Lavengood Outstanding Professor of the Year Award. [7]

He is the managing director of Class 5 Consulting[1] where he provides consultation on projects and problems for clients including Eli Lilly, Hewlett Packard, Pfizer, Teva, AB InBev, Novartis, and the American Dental Association.[8]

Works

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Tim Calkins is the author of the books Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012)[9] and Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Defending Your Brand was the winner of the Expert Marketer Magazine’s Marketing Book of the Year in 2013.[10][11][12] He was also the co-editor of Kellogg on Branding (John Wiley & Sons, 2005).[10]

Calkins is the founder of the Kellogg School Super Bowl Advertising Review which has reviewed Super Bowl advertisements since 2005.[13] He has also authored articles on the importance of Super Bowl advertising from the point of view of Marketing.[14][15]

He has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision as well as articles in industry journals.[10][16] He is also contributor and author for many marketing and news outlets including Business Insider[10], Huffington Post Cite error: A <ref> tag is missing the closing </ref> (see the help page)., and The New York Times[17]. His blog, Strong Brands, was featured on Inc.com as one of Six Blogs That Can Teach You More Than an MBA.[18]


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Strong Brands - Tim Calkins' Blog


Notes

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Business Week, The Financial Times, The Wall Street Journal and The New York Times. Building Strong Brands Inc.com, He is managing director of Class 5 Consulting, a marketing strategy firm.

He is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management where he teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is co-academic director of the Kellogg on Branding executive education program.

Tim won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award’s more than forty year history to have won it twice. Poets & Quants included him on its list “Favorite MBA Professors of 2016.” He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards and the Kellogg Executive MBA Program’s Top Professor Award four times. Tim is the author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Expert Marketer Magazine named Defending Your Brand the 2013 Marketing Book of the Year. He also wrote Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012). He was co-editor of Kellogg on Branding (John Wiley & Sons, 2005).

Tim manages Building Strong Brands, a blog on brand strategy. Inc.com, the Web arm of Inc. Magazine, included the blog on its list of “Six Blogs That Can Teach You More Than an MBA.” He has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision. He has authored more than two dozen articles on marketing topics.

Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions.

He has served as a judge for the Word of Mouth Marketing Association’s WOMMY Awards, the Native Creatives Awards and the EthicMark Awards. In addition to teaching at Kellogg, Tim works with major corporations around the world on strategy and branding issues. His recent clients include Pfizer, PepsiCo, Lifelock and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm.

Tim is frequently cited by the media. He has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on all of the major television networks. He serves on the board of the Alliance Française de Chicago and recently completed two terms on the board of the Lycée Français, Chicago’s French-International School.

Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led brands including Miracle Whip, Taco Bell, Parkay and DiGiorno. He was responsible for the launch of more than two dozen new products.

  1. ^ a b c https://books.google.com/books/about/Breakthrough_Marketing_Plans.html?id=FFLmDcWV21QC
  2. ^ a b c d e https://prabook.com/web/tim.calkins/173000
  3. ^ Friendly, J. (1986, Aug 07). A SUMMER PLACE. New York Times
  4. ^ https://www.newspapers.com/clip/7823639/rick_scholarship/
  5. ^ https://www.newspapers.com/clip/7823596/rick_honor_roll_1982/
  6. ^ https://www.newspapers.com/clip/7823613/rick_scholarship_1983/
  7. ^ http://www.kellogg.northwestern.edu/faculty/directory/calkins_timothy.aspx#vita
  8. ^ http://timcalkins.com/speaking/
  9. ^ https://www.biblio.com/calkins-tim/author/291141
  10. ^ a b c d http://www.businessinsider.com/author/tim-calkins
  11. ^ https://www.fipp.com/news/industrynews/expert-marketer-magazine-opens-voting-for-mar
  12. ^ http://www.marketingandsalesbooks.com/en/news/1224/marketing-book-of-the-year-2013-and-the-winner-is
  13. ^ http://www.kellogg.northwestern.edu/news-events/super-bowl.aspx
  14. ^ https://www.huffingtonpost.com/author/tim-calkins
  15. ^ https://www.huffingtonpost.com/tim-calkins/why-brands-spend-160000-a_b_14420350.html
  16. ^ http://www.kellogg.northwestern.edu/faculty/directory/calkins_timothy.aspx#research
  17. ^ https://www.nytimes.com/2016/12/25/business/media/advertising-brands-criticism-by-trump.html
  18. ^ https://www.inc.com/jeremy-goldman/6-blogs-that-can-teach-you-more-than-an-mba.html
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