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Tencent game Tencent game is a biggest video game integrated supplier in China, program that belongs to Tencent. Before we talk about Tencent game, we should more understand the history the Tencent. Almost every Chinese know Tencent, it almost become synonym for contradiction, there is lot of commentary in Chinese internet about Tencent, whatever the compliment or criticize. Why Tencent is so odd in Chinese internet world? What did it do? In 1998, that is the first time that Ma Huateng touch the network paging System named ICQ, that make Ma Huateng feel so exciting. He think those sort of software must have very great potential, but in same time, he realize that ICQ still have lot drawback in china, like the interface is English and is very difficult to operate. So he creates new software named OICQ that is pretty formidable software and is fit to Chinese users. But the ICQ said the action the Ma Huateng is illegal, and Ma Huateng change the name of this paging system and called it QQ, and QQ is cuter for Chinese and the image of the QQ is a penguin. For contribution, it brought lot of convenience for Chinese; because it is first software can achieve the internet communicate in China, it really have the great contribution, but in another side, Tencent also have the program named Tencent game, and that is the topic what we talk about today, and Tencent game is a kind of negative for Chinese teenagers. Tencent game is abundance and appealing, because after Ma Huateng created QQ, he wants higher position in Chinese network market, he is very ambitious. Under his leading, Tencent like a octopus, it use fingers to touch every pie, like browser, game market and so on, and the currency of that is Q coin, and the abbreviation is Q, 1Q is equal to 1 YUAN, it is pretty expensive, but the Q is not protect by Chinese law, but Ma Huateng is a able man, he have a own system to protect his “Q”, and he sell QQ in every booth and bookstore, as convenience as possible for people who living in urban. Finish all the action of that, Ma Huateng said:”Ok, let’s do some interesting, and game is best choice! But how can we produce high quality game?” Ma Huateng realized he can’t create so much high quality game in short run, but he has two great ideas----mock and proxy! For mock, he engage lot of talented person to mock the some great game in China, and that action caused lot of game bankrupt, because all the player will play the Tencent game, because Tencent game is easily to buy the Qs, and Tencent game almost make up all drawbacks of previous games except expensive. For proxy, Ma Huateng recommends lot of foreign game, like DNF form North Korea and LOL in America, and Ma Huateng said that is so useful to make a great reputation, cause in that time, the quality of the game from another country is always better than Chinese. Ma Heating’s ambitious is not restrain at proxy, when the time is 2006, Ma Huateng start to imitate the “Counter Strike” and “Call of Duty”, those is most popular game from states, and to produce a new shooting game named “Cross fire”. This game is extremely popular when this game emerges in Chinese market, because Ma Huateng told his game produce team that:”Now China needs a game, a shooting game, because Counter Strike can’t connect the internet, and Call of Duty is a pretty high-end game, there is less player can play the Call of Duty in China, we need a middle. After the Ma Huateng’s plan, the Tencent start to make the “Cross fire”, this game was extremely popular in China, and this game capture t、;he most market in China, and lot’s of player were willing to pay for it, and this game no stage property are forever, so that means if player want to buy the stage property but can’t buy it forever, it must need money to continue give to Tencent. But users have no way, because that is only internet shooting game in China; although Tencent need players pay a lot. Because of this game, Tencent earn a huge bunch of money, and Tencent have the great base for later company develop. In 2013, Tencent surpass the Nintendo from Japan and become the one of the biggest company all around the world. And the 80% property is come from Tencent game. That you can image that how fast the game earn the money is! Much people said that Tencent is a Low-tech company and it only can survive in Chinese market, but whatever it is successful, and create a legend in China.

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