User:Diquarius/sandbox
Second display (Interactive Customer Display) is a customer facing display that is connected to point of sale (POS) systems in retail and hospitality locations that has software allowing interactive features to the shopper. It is installed near the cash desk, with the screen facing consumers with which they can interact. The second display duplicates information about purchases and their amounts, and it draws the shoppers' attention to new products or advertisements, charities, or some special offer and is also used for different kinds of user input - for example entering an email to receive a digital receipt, give feedback, etc.
There are both conventional displays and touch-interactive. The latter is becoming more widespread, as they allow you to implement different scenarios of interaction with the shopper. It helps to collect plenty of data thanks to the dual input from customers and minimize mistakes and incomplete data in the company's Customer relationship management (CRM) systems.
Producers[edit]
Among the main suppliers, there are major companies from the USA - NCR Corporation (USA), Europe - ID24 (Sweden) and Asia - CJ LEGEND (China).
Incidents[edit]
In 2017 LG unsuccessfully tri ed to copyright the term “second display”, meaning that it is available for everyone to use freely.[1]
See also[edit]
References[edit]
- ^ "Intellectual property in the European Union". EUIPO. Retrieved January 26, 2021.
Category:Marketing techniques
Category:Sales promotion
Category:Retail store elements