User:Esn1230/sandbox/World Plus Digital LLC

World Plus[edit]

**Established** 2018

**Country** Mongolia

**Activity status** Active

**Founder** Erdenebayar Hasag

**Branch** Digital publishing, Digital media

**Number of employees** 72

**Contact information** www.wplus.world

World Plus was founded in 2018 on the initiative of Kh. Erdenebayar (Ebe). It is the largest representative company of the new era of digital magazines. The company differs from print and other types of PDF magazines in that it breaks with the traditional style of reading digital magazines and introduces full interactivity and innovative technological solutions. World Plus is the world's largest digital directory of the world's best magazines and currently works with more than 100 top publishers and magazines in seven languages, including Harper's Bazaar, Top Gear, Marie Claire, Cosmopolitan, Esquire, Vogue, GQ.

History[edit]

Erdenebayar (Ebe) started the company in 2014 with the desire to become a key player in the international digital magazine market. In today's fast-paced digital world and the rapidly changing media industry, traditional forms of media have made its shift into the digital space worldwide. Television has become a demand-driven, user based service, and newspapers have turned into websites even formatting to a radio podcast. However the print magazine industry has experienced a slow start to the new market. In response, World Plus has been founded to bridge such gaps.

While studying at the Metropolitan University of London in the UK, Ebe began his career in digital journalism with his peers by using a variety of softwares and experimenting with creating digital magazines. Although there was a lack of software resources available to them and it was difficult to create a magazine with interactive solutions, Ebe’s drive to continue in hopes of creating a digital space that would meet the standards of today’s youth with a full interactive experience has made World Plus what it is today.

Due to the lack of direct access to applications and platforms developed by Mongolian youth for international users, and the need for an example prototype to present to collaborative publishers, Woovoo was developed and tested to create manuals for cities around the world. Through the duration of the project, they learnt that they should be focused on providing the platform rather than being the content creator themselves. Then the M+ application was introduced to Mongolia, tested for a year, and was launched into the international market under the name of World Plus (W+). [1]

Mplus Logo

As a result of this five-year work, the soft launch application was launched in July 2019 at the Marina Bay Sands Hotel in Singapore and was presented to major players in the Asian press market. As the pilot design continues to improve, the final product is ready to be delivered to consumers, and the official launch of the World Plus application took place in October 2019 at the Imperial Hotel in Tokyo. [2] [3] [4]

Shareholderes[edit]

It takes time for a technology-based business to meet ends with its unique characteristics. It is unconventional for a business such as World Plus to approach Mongolian businessmen and investors. Due to Mongolia's challenging financial situation and the lack of lending to technology based businesses, Ebe has been able to secure its success by funding alone and borrowing at high interest rates from individuals when needed. After gaining international recognition, individuals and companies began garnering interest in financing and becoming shareholders of World Plus. Hakuho Sho the historical record breaking Japanese sumo wrestler, Kimura Motoharu the owner of Kimura Construction Company, Shinichi Iwamoto the director of Chikujin Group, and S.Purevjav, a Mongolian citizen, have invested in the company and become shareholders. [5]

Collaborators[edit]

World Plus was able to attract the attention of Singapore Press Holding with the aesthetics and visual design the company provided. With that the two companies came together to a contractual agreement in February of 2020 to introduce the application, MyNewsstand+ to the South East Asian market and have been working together since its launch in July of the same year.

Z holdings Weibo signed an agreement with World Plus in May 2020 to set up a joint venture in the markets of China, Hong Kong and Taiwan.

Activities[edit]

The magazine market is made up of three main players: publishers, readers, and advertisers, and for World Plus, the WIN-WIN-WIN triangle, or each participant offers a profitable option. 1. For publishers, there is a need for many people to read the magazine at a low cost, and World Plus offers publishers a free, fully interactive magazine, as well as products that allow them to read, listen, watch and subscribe. Many of the problems faced by publishers, such as printing, delivery, sales costs and lost time, are addressed through technological advances. [6] 2. World Plus allows readers to read magazines from anywhere in the world, at any time. In addition to fully addressing the challenges of reading print magazines, such as storage, depreciation, and high prices, we also offer readers interactive, technologically unique solutions to meet the rapid development of the digital age. 3. For advertisers, World Plus offers interactive features not available in print and pdf magazines. The magazine has found a solution to segment advertising to consumers, such as making direct purchases within the magazine, experimenting with changing the color and design of the product to your liking. In addition, the use of artificial intelligence to transmit high-precision data and information about how effectively an advertiser's ad is reaching consumers helps to build a trust-based relationship between World Plus and the advertiser. [7] [8]

Point of Difference
	Print and Pdf based magazines	World Plus
Text	+	+
Photo	+	+
Animation		+
3D		+
Music		+
Slideshow		+
Interactive		+

World Plus offers a one month free trial to its new users and once the trial has ended, the customers are to pay $5 every month if they wish to continue their subscription. Once they’re subscribed, the users are introduced to over a 100 interactive magazines on the World Plus application.

Company Culture[edit]

World Plus

Business strategy,
Marketing,
Distribution,
Product development,
IT development
There are 6 teams in charge of the foreign relations sector. In the case of a project a team from that sector is appointed to implement

World Plus values employee-centric relationships and aims to instill the following skills in its employees:

Creativity
Innovative quality
Participation
Diligence and responsibility
Willingness to learn and grow
Teamwork
Openness

The company's culture values a modern, free, and flexible environment and the company's work is not dependent on traditional hierarchical approaches based on job differences, but on the participation of all employees in decision-making. The average age of all World Plus employees is 24-26, and taking this feature into account, the company conducts a wide range of activities aimed at youth development.

Collaborative magazines:[edit]

English:
№	Country	Magazines
1	Singapore	Her World Brides Luxe
2	Singapore	Her World Brides
3	Singapore	The Finder Singapore
4	Singapore	CLEO Singapore
5	Singapore	Torque Singapore
6	Singapore	Female Singapore
7	Singapore	Harper's Bazaar Singapore
8	Singapore	Her World Singapore
9	Singapore	Home & Décor Singapore
10	Singapore	HWM Singapore
11	Singapore	The Singapore Women's Weekly
12	Singapore	The PEAK Singapore
13	Malaysia	Her World Cookbook
14	Malaysia	Golf Vacations Malaysia
15	Malaysia	CLEO Malaysia
16	Malaysia	Cycling Plus Malaysia
17	Malaysia	Her World Malaysia
18	Malaysia	The Malaysia Women's Weekly
19	Malaysia	Female Malaysia
20	Malaysia	Harper's Bazaar Malaysia
21	Malaysia	Home & Decor
22	Malaysia	Marie Claire
23	Malaysia	The PEAK Malaysia
24	Malaysia	TopGear Malaysia
25	India	Harper's Bazaar Art
26	Hong Kong	Action Asia
27	Hong Kong	Asia Pacific Boating
28	Hong Kong	Asia Spa
29	Singapore	Solitaire
30	Singapore	Jetgala
31	Singapore	Portfolio
32	Singapore	Golf Asia
33	Singapore	Epicure
34	MillionaireAsia Pte Ltd	MillionaireAsia

Malay:
№	Publisher	Magazines
1	SPH	GLAM Deko
2	SPH	Cosmopolitan Malaysia
3	SPH	EH!
4	SPH	GLAM Lelaki
5	SPH	GLAM Malaysia
6	SPH	Jelita

Indonesian:
№	Publisher	Magazines
1	SPH	Harper's Bazaar Wedding Idea
2	SPH	Her World Brides
3	SPH	Casa Indonesia
4	SPH	Cosmopolitan Indonesia
5	SPH	Harper's Bazaar Indonesia
6	SPH	Her World Indonesia
7	SPH	Mother & Baby Indonesia

Chinese:
№	Publisher	Magazines
1	SPH	ICON Singapore
2	SPH	Nuyou Singapore
3	SPH	优1周U Weekly
4	SPH	ICON Moments
5	SPH	ICON
6	SPH	Nuyou Malaysia
7	SPH	Jet Asia Pacific
8	SPH	Luxury Properties

Japanese:
№	Publisher	Magazines
1	CondeNastJapan	GQ
2	CondeNastJapan	Vogue
3	HearstJapan	Men's club
4	HearstJapan	Bazaar
5	HearstJapan	Elle
6	HearstJapan	Fujingaho's
7	HearstJapan	Hearst Fujingaho's 25
8	Baseball Magazine Japan	Baseball Clinic
9	Baseball Magazine Japan	Weekly Pro Wrestling
10	Baseball Magazine Japan	Soccer Clinic
11	Baseball Magazine Japan	Running Magazine Courir
12	Baseball Magazine Japan	Swimming Magazine
13	Baseball Magazine Japan	Badminton Magazine
14	Baseball Magazine Japan	Kindai Judo
15	Baseball Magazine Japan	Sumo
16	Baseball Magazine Japan	Track & Field magazine
17	Baseball Magazine Japan	Boxing Magazine
18	Baseball Magazine Japan	Rugby Magazine

Russian:
№	Magazines
1	Цветы
2	Сноб
3	Дом и Интерьер

Mongolian:
№	Magazines
1	Forbes
2	Forbes Woman
3	Asia Mining
4	Niislel Guide
5	Business.mn


Established	2018
Country	Mongolia
Activity status	Active
Founder	Erdenebayar Hasag
Branch	Digital publishing, Digital media
Number of employees	72
Contact information	www.wplus.world