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Public service announcement mascots, also known as PSA mascots, are campaign and advertising icons created to raise awareness of topics while also, usually, trying to appeal to general, family, and/or children audiences.
PSA Mascots
[edit]Name | Company | Years Active | Public Service | Image |
---|---|---|---|---|
Woodsy Owl | United States Forest Service | 1971- | Nature appreciation, pollution | |
Smokey Bear | United States Forest Service | 1950- | Wildfire prevention | |
Johnny Horizon | Bureau of Land Management | 1968-1982 | Litter | |
Freedom Frog | Intervention Helpline | Drug, alcohol | ||
Eddie Eagle | National Rifle Association | Firearm safety | ||
Daren the Lion | Drug Abuse Resistance Education (D.A.R.E.) | Drug, gangs, violence | ||
Sparky the Fire Dog | National Fire Prevention Association (NFPA) | Fire Protection | ||
Louie the Lightning Bug | American Electric Power | Electricity safety | ||
Drip Tracer | Columbus Water Division | 1994-2007[1] | Water conservation | |
McGruff the Crime Dog | National Crime Prevent ion Council | 1980 | Drugs, Crime |
- ^ "Drip Tracer, mascot of the Columbus Division of Power and Water". The Columbus Dispatch. Retrieved 2019-09-27.