User:GraceCath/sandbox

ANNOTATED BIBLIOGRAPHY

1. Okazaki, S., Mueller, B., & Taylor, C. R. (2010). MEASURING SOFT-SELL VERSUS HARD-SELL ADVERTISING APPEALS. Journal of Advertising, 39(2), 5-20. Retrieved from http://search.proquest.com/docview/516285835?accountid=9784

Shintaro Okazaki is an associate professor of marketing at the Universidad Autonoma de Madrid in the Department of Finance and Marketing Research, College of Economics and Business Administration. Barbara Mueller is a professor of advertising at the School of Journalism and Media Studies at San Diego State University. Charles Taylor is the John A. Murphy Professor of Marketing in the Villanova School of Business at Villanova University.

Because all of these authors have Ph.D's, it defines their credibility and reliability on information as high-quality good sources. This article provides a detailed overview of what a hard sell is versus a soft sell, the historical significance of the terms, and how the advertising techniques effect people in real world. Both economics terms are explained in a way that someone who did not know what these terms were would become familiar with them and be able to understand their definitions without any prior economic knowledge. Since all of the authors are professors, the sources' points of view are from a more academic perspective. I think that I will embrace this fact, as it will help me to "teach" the people who read by edited article about the subject as if they had no prior knowledge on the subject.

2. Bullmore, J. (1996, May 02). Why soft-sell is so hard to sell: It isn't selling. Marketing, , 20. Retrieved from http://search.proquest.com/docview/214995908?accountid=9784

Jeremy Bullmore is a non-executive director of the Guardian Media Group and WPP Group, affirming is credibility and reliability as a high-quality source to get information from. This article provides interesting and essential information on the differences between a hard sell and a soft sell and what their significances are in the marketing world. Although they differ, both types of sells are needed in order to successfully market to the consumer. Because of Bullmore's experience as some sort of director in such a media group where advertising and market is very much present, he would definitely bring some reliability and verifiability (along with his knowledge) to the article. He does formulate a bit of an opinion on hard sells vs. soft sells, so I would need to keep this in mind when editing and adding to the article in order to be as objective as possible in my point of view, and leave his thought process out of it.

3. Beard, F. K. (2004). Hard-sell "killers" and soft-sell "poets": Modern advertising's enduring message strategy debate. Journalism History, 30(3), 141-149. Retrieved from http://search.proquest.com/docview/205362276?accountid=9784

Fred K. Beard is an advertising professor in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma. Because of this fact, he would bring both verifiability and credibility to the article because of the academic position he has to back up his research that is published. He is undoubtedly a reliable source, and would be a nice addition as a reference in the Wikipedia article. This journal points out the key arguments of the debate over hard sell vs. soft sell. The study conducted that is explained in the journal also gives a bit of insight into the history of U.S. advertising. This is valuable information to include in the article. Beard takes a very objective view point on all of this, as the study carried out is explained and put into historical context. This would ease how I am able to incorporate and use the information in the journal for the Wikipedia article, itself.

4. By, P. B. (1962, Apr 16). Advertising: Hard sell versus the soft sell. New York Times (1923-Current File) Retrieved from http://search.proquest.com/docview/115647749?accountid=9784

This article comes directly out of the New York Times and although is from 1962, the definition of what a hard sell is (also touching on what a soft sell is in the process, as they are so interconnected and compared to one another) has remained unchanged in the economic world. Although there are definitely different ways to utilize a hard sell in the advertising industry nowadays, the basis of the explanation of this type of sell has stayed the same. Coming directly out of a nationally recognized and world renowned newspaper, this article definitely holds its own in terms of verifiability and credibility. I don't think that much of anything in this article would be up for question as to how credible the information truly was. The article hones in on the explanation of what a hard sell is, putting it in terms of a person who is completely unfamiliar with any of these marketing terms. Because it is written in this way, I think that its value to the Wikipedia article would be immense, as people who are looking at the Hard sell page are looking there for a reason: they probably have never understood the term before or have never seen it, and would like to know what it is. The information in this article would be extremely helpful in explaining the basics of what a hard sell is, putting it in terms that readers can clearly understand.

Sources Feedback

Good sources, nicely annotated.KatieBU (talk) 21:40, 25 October 2015 (UTC)