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Tan Lay Seong (Chinese: 陳禮祥; pinyin: Chén lǐxiáng; born 1970) is a Malaysian Chinese businessman. He is the founder and CEO of Great Ideals Group, an insurance agency.

Tan Lay Seong
Tan lay seong
Born (1970-07-25) July 25, 1970 (age 54)
NationalityMalaysian
OccupationCEO of Great Ideals Group
SpouseRosamund Bo
Children2

Early Life

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Tan was Born in Pulau Pinang, Malaysia on July 25, 1970. He is the fourth child out of 7 siblings in the family. His father is a bus driver with not much earnings while his mother was only able to do some odd jobs to support the family.

Due to his family condition, Tan was often disregarded by neighbors and mocked by his friends. He vows not to be an ordinary person and never accept defeat. He has a strong conviction that he owns his own destiny and pledged to make a change for the betterment of his family. Tan worked as a part timer since he was young for various jobs to support his family.

Although his life is not as easy as compared to others, Tan never gave up and studied very hard to score every single subject. He understands that education is the only way that could turn his life around. With his determination, he is elected as the role model student of the year.

University life was a turning point for Tan, he became the first Bachelor Degree holder in his hometown. Hectic university life with studies and various of co-curriculum activities train him a better person. During the third year of his study, Tan has already started to plan for his future. He initially planned to either start a business or climb the corporate ladder. After much consideration, he decided to pursue a career in the insurance industry with no basic salary but higher return of commissions and bonuses.

Philanthropy

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Great Ideals Varsity Contribution and Youth Liaison Project

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The establishment of the Great Ideal Varsity Contribution & Youth Liaison Department enables the youth to be actively strive for positive lifestyle,  in order to implant correct attitudes to the youth, Tan planned to organize a series of training courses for the university undergraduates coaching them skills and techniques that are essential in their life. Training courses provided are as below:

  1. University Motivational Road Show
  2. Elite Training Program
  3. Pre-Career Planning Program
  4. Pre-Work Professional Training Camp

“Because of Love” Community Service

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After he joined University Kebangsaan Malaysia (UKM) in 1991, he joined “Because of Love” community service society organized by Penang Chinese Association. He joined as an ordinary member but later on went to become the adviser. The objective of this program is to share and advocate the important of education.

Royalty Donation to Li Hwa Primary and Great Eastern Children Care Project

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Tan donated the first edition of his book “Be MVP of Life Insurance” loyalty to Li Hwa Primary School and Great Eastern Children Care Project.

Worldwide Chinese Life Insurance Congress Charity Program “Hope of Pearl”

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The Worldwide Chinese Life Insurance Congress Charity is spreading the “Hope of Pearl” project. The “Pearl” is referring to the children who live in poor condition but have great potential in their study and learning. In order to help the Pearl continue to grow, Tan and his business partners sponsored 15 Pearls in China and provide the funding required for schooling fee.

Sin Chew Daily Adoption Project

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Great Ideals Group has participated in Sin Chew Daily Children Adoption Project, sponsoring Malaysian students. The project aimed to provide orphans and poor students daily living expenses and educational funding to help them to complete basic educational level. Through the campaign, Great Ideals Group is helping the children to live on their learning spirits and hopefully one day they will excel out into the world.

Little Yellow Flower Education Foundation

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Little Yellow Flower Education Foundation is formed by four renowned artistes: Charlie Yeung, Angelica Lee, Valen Hsu and Gigi Leung they wish to help underprivileged children who live in less fortunate environment by giving them moral support and help them to build towards a better life through proper education. Since year 2015, Great Ideals Group takes the initiative to raise fund for Little Yellow Flower to break the chain of poverty and change the destiny of the children, to have a better life.

List of Awards and Honors

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Industry Awards

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Year Awards
2020 The Malaysia Book of Records
  1. Youngest Group Sales Manager with Most Direct Spin-off Group Sales Managers
  2. First Chinese Insurance Agency 500 (CIA 500) Double Crown Winner   
  3. Most Number of Year in IDA Qualifying
2018 3rd Asia Trusted Life Agents & Advisers Award- Agency Leader of the Year
2017-2020 500 Chinese Insurance Agency (CIA 500) - Double qualified Laurel Crown Award & Imperial Crown Award
2000-2020 International Dragon Award (IDA)
2012-2020 IDA-Platinum Award Manager Category
2010 IDA Life Member
2000-2020 Million Dollar Round Table (MDRT) Qualifying Member
2006 Million Dollar Round Table - Top of The Table (TOT)
2020 Million Dollar Round Table - Court of Table (COT)
2005-2020 Akard Award Life Member, Akard Mega Million Dollar Agency and Akard Builder Award Diamond by NAMLIFA
2015,

2018-2019

Namlifa Akard Builder Award- National First Runner- Up
2016-2017 Namlifa Akard Builder Award- National Champion
2001-2020 Outstanding Manager Award in IMM International (Malaysia)
2016-2019 Great Eastern - Champion of Great Leo /Next Gen Builder
2002-2019 Great Eastern - Senior Group Agency Manager (5 times National Champion, 10 times 1st Runner-up and 1 times 2nd Runner up)
2000-2020 Great Eastern - Champion of Northern Group Manager

Non-industry awards

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Year Awards
2019 Asean Master Class Award in Insurance Agency Development Excellence
2019 ''Chinese Public Welfare Entrepreneur Golden Award'' by Taiwan 2nd Charity Festival of Chinese
2019 The Golden Brick Award - Business Leadership Award
2019 McMillan Woods Global Awards – Visionary Leader of the Year
2019 Worldwide Excellence Award - Extraordinary Accomplishment
2018 Chinese Model of the Year in Global Chinese Annual Spring Festival Gala
2017 The Malaysia 100 Most Influential Young Entrepreneurs (100 MIYE)
2016 Pingat Jasa Kebaktian (PJK) award from the Governor of Penang State, Malaysia
2016 Sin Chew Corporate Social Responsibility (CSR) Awards
2016 JCI Asia Pacific Corporate Social Responsibility (CSR) Awards
2015 Global Branding Award - Global Icon in Financial Planning (Insurance)
2015 4U Institute of Interpersonal Relationship – Distinguished Achievement Award
2014 Global Leadership Award (Financial Agency of The Year)
2013 21st century The Prestigious Brand – Prestigious Service Quality Award
2012 McMillan Woods Global Awards – Emerging Young Achiever Entrepreneur of the Year
2010 Top Ten Financial and Intellectual Chinese Personality (The Most Influential Award) by Institute of Beijing Cultural Development Research of Beijing Normal University and Phoenix Television
2006 Top Ten Outstanding Young Malaysian (Merit in Personal Accomplishment and Development Category) by Junior Chamber International (JCI)
2003 Top Ten Most Outstanding Penang Chinese Youth Award – Personal Accomplishment and Development Category (Merit)

Reference

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