User:Koopstakov/sandbox

Alessandra Lariu was born in Rio de Janeiro, Brazil, and grew up in the Amazon jungle (http://www.prnewswire.com/news-releases/award-winning-designer-alessandra-lariu-joins-frog-as-executive-creative-director-281285071.html). She attended did a Masters in Publishing at University of Plymouth in the UK where she studied Multimedia Publishing. She currently consults as Brand Experience Strategist in New York.

Career

She began coding for Random House in London in 1995 after her internship in the Multimedia department of the Automobile Association doing city-guide CD-ROMS.(http://www.iwantherjob.com/your-career/interview/alessandra-lariu) While designing her own electronic greeting cards sold at the Institute of Contemporary Art (ICA) (https://www.ica.art/) in London, she worked as an interactive designer for TMG Hypermedia (https://business.highbeam.com/company-profiles/info/858389/tmg-hypermedia) from 1996 to 1999, leading the design of Thames&Hudson and New Media Knowledge websites (https://business.highbeam.com/company-profiles/info/858389/tmg-hypermedia). At her next position at Oyster Partners-Framfab (now Digitals LBI (http://www.digitaslbi.com/en-us/) she spearheaded the agency’s first digital adverting initiative. In 2005 she became an Art Director at Framfab. In 2007, citing sexism and gender imbalance in the creative and digital marketing fields, she and Laura Jordan-Bambach (https://en.wikipedia.org/wiki/Laura_Jordan_Bambach), then Head of Art at Glue (https://www.dandad.org/profiles/person/656729/laura-jordan-bambach/), created SheSays, a global mentorship and networking group that encourages women to pursue careers in the creative fields (https://www.highbeam.com/doc/1G1-169296845.html) SheSays hosts monthly educational and networking meet-ups for women in over 30 cities in the United States, Canada, the UK, the Netherlands, Australia, South America and Asia. (https://www.fastcompany.com/3018743/29-alessandra-lariu)(https://www.forbes.com/sites/maryleesachs/2014/06/30/recasting-marketing-to-women/#2fb6a72c5ac9) Its free mentoring program, called "Who's Your Momma", finds established digital industry executives volunteering to work one-on-one with newcomers for an hour a week.(same as fast co) SheSays also holds an annual awards ceremony for female creatives called "SheSays Awards", celebrating the women who's ideas win major awards but don't get otherwise recognized due to agency hierarchies (http://archive.fo/brZl).http://www.adwomen.org/tag/alessandra-lariu/ OR http://jcrs.uol.com.br/site/noticia.php?codn=68258&fonte=capa In 2008 Alessandra Lariu moved to New York to join McCann Erickson (http://adage.com/article/agency-news/advertising-ailing-mccann-erickson-s-u-s-operation/138604/) as group Creative Director where she received many industry awards including The OneClub(http://www.oneclub.org/awards/theoneshow/-award/12358/priceless-picks) and a Cannes Cyber Lion. At the same time she taught courses for Hyper Island Executive training, Miami Ad School and Berghs.(https://www.berghs.se/artiklar/alessandra-lariu-you-are-the-only-person-responsible-for-your-career/) From 2011 to 2014 founded Shout, a design and crowdsourcing platform for women creatives. (http://www.adweek.com/brand-marketing/alessandra-lariu-fosters-evolved-collaborations-131430/) In 2014 she joined frog design as an Executive Creative Director where she stay for 2 years.(http://www.prnewswire.com/news-releases/award-winning-designer-alessandra-lariu-joins-frog-as-executive-creative-director-281285071.html) Alessandra Lariu currently consults in innovation in New York.

Other activities In 2010 she contributed with a chapter for the book Digital Advertising: Past, Present, and Future (https://books.google.co.il/books?id=oZzZAgAAQBAJ&pg=PA49#v=onepage&q=lariu&f=false) and was quoted in the book The Idea Writers https://books.google.com/books?id=B8xVdafinkQC&q=lariu#v=snippet&q=lariu&f=false In 2012 she wrote a chapter for the book My first time by Phil Growick. The book featured stories from women creatives from different countries about the first work they ever did. https://www.amazon.com/First-Time-Advertisings-Creatives-Commercial/dp/178092299X She was responsible for launching a list called Find a Token Women in the 2012 to help promote women award judges and to increase the number of women on industry panels in the creative industry. The Token Woman then became the 5050 Initiative (http://5050initiative.org/). Alessandra Lariu joined the Marketing Advisory Committee for the Philadelphia Museum of Art in 2012 and, in 2011became part of the Global Advisory board for The Wharton Future of Advertising Program (http://wfoa.wharton.upenn.edu/about/global-advisory-board/) where, together with professor Jerry Wind (https://en.wikipedia.org/wiki/Jerry_(Yoram)_Wind), she contributed to the publication Advertising 2020 Project in 2103. (http://wfoa.wharton.upenn.edu/ad2020/?fwp_paged=10 AND (http://wfoa.wharton.upenn.edu/perspective/alessandralariu/) From 2011 to 2014 she wrote a monthly column digital culture, technology and trends for the Brazilian magazine Revista Info. And was head of the Digital Jury for the Clio awards (http://www.adweek.com/brand-marketing/clio-awards-accepting-2014-entries-155500/). In 2016 she was a judge for both D&AD and OneShow awards and in 2017 she was President of the Digital Design Jury for D&AD. (https://www.dandad.org/profiles/jury/897811/digital-design-2017/)

Honors and awards An award-winning creative with over 18 industry awards, Alessandra Lariu was ranked 29 out of 100 "Most Creative People in Business" list by Fast Company in 2010.(https://www.fastcompany.com/person/alessandra-lariu)

In 2011 she and Bambach, founders of SheSays, shared the Greatest Individual Contribution to New Media award at the New Media Age awards ceremony.(https://www.highbeam.com/doc/1G1-264521172.html)

In 2012, she was in Fast Company’s “League of Extraordinary Women” with 60 other accomplished leaders like Hillary Clinton and Oprah Winfrey. (https://www.fastcompany.com/3010308/alessandra-lariu)

In 2014 Alessandra Lariu spoke at TedX Brooklyn about new leadership styles.https://www.youtube.com/watch?v=X3z7FkGCv_k

Personal life Alessandra Lariu has one son.(https://digiday.com/marketing/the-agency-motherhood-chronicles/)