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Cops N' Jocks

OTHER NAMES: Cops and Jocks/ CNJ

YEARS OF OPERATION: 1993-2006

PROGRAM COLOR: Navy Blue

PROGRAM FOUNDER: Rich Randolph - (Santa Paula PD)

BOARD PRESIDENT: Brian Whittaker

PAST DIRECTORS:

  • Sean Watson - (Pepperdine DPS)
  • Chris Sherry - (CHP)
  • Mike Federico - (Port Hueneme PD)
  • Dave Walker - (Oxnard PD)

GOVERNANCE: Board of Directors, Student Government

VEHICLE/FLEET: 1 Crown Victoria (CJ-10, SP City Fleet # 451)

WEBSITE: www.copsnjocks.org

GEOGRAPHIC AREA:

(CA):

  • Ventura County
  • San Bernardino County

(USA):

  • Pequannock, New Jersey
  • Rome, New York
  • West Mifflin, Pennsylvania
  • Statesboro, Georgia
  • Mesquite, Nevada
  • Romulus, Michigan

MARKETING INFLUENCE:

  • Campaign Posters - Circulation 1,000 per year
  • Trading Cards Circulation - 35,000 per year
  • Public Service Announcements - 7
  • Viewership - Cable Systems - 900,000 Homes
    • Channel 3 KEY TV Friday Football Focus - 2 paid spots
    • Channel 63 KADY/VCNN - 1 Spec. Episode

PROGRAM INFLUENCE:

With over a decade of influence on student athletes in over 31 communities, Cops N Jocks has proudly seen hundreds of its athletes in all branches of the military, all levels of law enforcement and public safety, public education and athletics and levels of civic leadership.

7 Public Service Announcements:

  • Don’t Drink and Drive
  • Make The Right Choice
  • Gangs Are Out

MISSION STATEMENT: “Unity, Spirit and Pride”

LOGO: 3 Badges that depicting various police agencies

  • Involved the program as well as the various
  • Sports balls and equipment of teams adopted.

OPERATING BUDGET: $15,000

PUBLICATIONS FEATURED:

  • PEOPLE Magazine
  • Community Policing Consortium 1997
  • PORAC

NEWSPAPERS:

  • The Acorn, Star Free Press
  • Fillmore Gazette
  • Santa Paula Times
  • Malibu Breeze
  • The Daily News
  • The Los Angeles Times
  • Redlands Daily Press

ADDITIONAL SUPPORT:

  • The California Interscholastic Federation
  • California Department of Education
  • California Department of Justice. – 1997 California Crime Prevention Program of the Year.

The Cops N Jocks Program was a community policing program designed to build bridges between law enforcement and student athletes.  The program was the brain child of Rich Randolph and was started in 1993 in wake of the Los Angeles Riots after the Rodney King Verdict.  The program concept allows an agency to “adopt” their high school varsity football team.  Officers (female and male) would attend practices and games in uniform or black polo shirts provided by the program.  With football being the starting base, the program also allowed officers to adopt other sports, baseball, basketball, cross country and female sports such as volleyball and cross country.  The program started in Ventura County with the “Frontier League”, Santa Paula, Santa Clara, Nordhoff, Moorpark and Calabasas.  Popularity and the programs concept sky rocketed from 1995 to 2001 which would include all schools from Bishop Diego in Santa Barbara county to Calabasas in Los Angeles County.  

SANTA PAULA POLICE / POLICE ASSOCIATION:

At the time of its inception, Cops N Jocks needed tax exempt status to obtain donations to maintain its small operations.  The Santa Paula Police Officers Association placed the program under its umbrella using that affiliation so that donations for the program could come through.

OPERATIONS AND OVERSIGHT:

The program operated with a staff and with its nonprofit status, a Board of Directors oversaw and approved all operations and budgets while the staff coordinated all poster shoots, agency and school interactions and marketing campaigns.   Cops N Jocks hosted a photo shoot each year with student athletes in uniforms from their respective schools, officers in uniform and a police car from each agency.  The innovative posters featured the theme of the year, all school logos and agency patches with a group photo and the cop’s n jocks logo.  A thousand of these posters were circulated throughout the jurisdictions where the program had served.  Locker Rooms, stadiums, school and station lobbies as well as city halls had posters on display each year furthering the programs Mission Statement “Unity, Sprit and Pride”.

Throughout the years, agencies would get creative with their teams such as activating their lights and sirens for touchdowns and walking out the shake hands with opposing teams for the coin toss.  Team Dinners, Program Scholarships, Incentive Awards and much more grew amongst the officers in the Cops N Jocks Program.  

Adopting Officers would have an introductory meeting with their team, after the approval and support of the athletic director and head coach.  Officers were those who wanted to give back to their community, former athletes, parents of athletes and coaches from participating schools.

CONCEPT EXPANDED:

The program incorporated a Youth Academy into its operations from 2001 to 2004 graduating 9 classes and over 130 cadets.  This program was designed to introduce students to all concepts of law enforcement, law and procedures and preparation for a military academy or police explorers.  There is also a Cops N Jocks Bowl/Trophy which was indoctrinated into the National Public Safety League.  

CAMPAIGN TOURS:

  • Columbine Visit of Jessica Holliday, Deputy Smoker and Sheriff Stone
  • A year after the tragic school shooting, the Student Government and Board of Directors helped facilitate a visit of those who were involved and lost loved ones in the Columbine shooting.  This powerful presentation was coordinated by the Operations staff and was a joint operation that ran con currently covering over 41 communities., Student assemblies, law enforcement meetings, luncheons lasted for 4 days in the San Bernardino and Ventura County tours.  These world changing events were personally shared with over 40,000 students using the campaign
  • Slogan of “Making the Right Choice “
  • 9.11 Visit of NYFD Paramedic Steve Ceralo

STUDENT GOVERNMENT:

To help develop Cops N Jocks into program that was “formed from campuses”, the board of directors approved the programs Student Government.  The Student Government would breathe new energy into the program and give the adults and officers an open perspective from the campuses.  Many student governors went off to college/universities after their terms.  

COPS N JOCKS STASTICAL DATA:

In both 2001 and 2006, student athletes from 14 schools were surveyed and the results were as follows:

  1. Do you have a different opinion about law enforcement now than you did before your team was adopted?  Yes: 75% No: 25%

COPS N JOCKS SCHOOLS – By Number of Entry:

  • Santa Paula HS (SPPD)
  • Santa Clara HS       (Oxnard PD)
  • Calabasas HS         (LASO - Lost Hills)
  • Nordhoff HS            (VCSO - Ojai)
  • Moorpark HS           (VCSO - Custody, Moorpark)
  • St Bonaventure HS (Ventura PD, State Parole, Oxnard PD)
  • Fillmore HS             (VCSO Fillmore, SB Probation)
  • Agoura HS              (LASO Lost Hills)
  • Oxnard HS              (Oxnard PD)
  • Hueneme HS          (Port Hueneme PD)
  • Channel Islands HS (Oxnard PD)
  • Camarillo HS           (CSO - Camarillo - CHP)
  • Rio Mesa HS           (VCSO - CHP)
  • Oak Park HS  (Cross- Adopted by Santa Paula PD)
  • Ventura HS             (Ventura PD - Cross Adopted by Coast Guard)
  • Buena HS  (Ventura PD)
  • Bishop Diego HS    (Santa Barbara PD)
  • Malibu HS               (Cross Adopted by SPPD - Pepperdine DPS)
  • Oaks Christian HS (LASO - Lost Hills)
  • Thousand Oaks HS (VCSO)
  • Westlake HS            (VCSO)
  • Newbury Park HS (VCSO)
  • Carpinteria HS         (Santa Barbara Sheriff)

INLAND EMPIRE SCHOOLS:

  • Victor Valley HS
  • Silverado HS
  • Fontana HS
  • Colton HS
  • AB Miller HS
  • Redlands HS
  • Hesperia HS
  • Lucerne Valley HS

COPS N JOCKS Agencies:

  • Santa Paula PD
  • Oxnard PD
  • Port Hueneme PD
  • Ventura County Sheriff
  • Los Angeles County Sheriff-Lost Hills
  • San Bernardino County Sheriff
  • California Highway Patrol (Ventura and West Valley)
  • US Coast Guard
  • Victorville PD
  • Hesperia PD
  • Fontana School PD
  • Fontana PD
  • Redlands PD
  • Colton PD
  • San Bernardino USD PD
  • Indio PD

COPS N JOCKS TODAY:

Cops N Jocks still has 7 communities still actively involved in program traditions, the Board of Directors and Operations staff were in discussion to do a restart on the programs operations since Community Relations is so critical in the world we live in today.

References

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