User:Mkm354/DentsuAmerica
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| Dentsu America Logo | |
| Company type | Public |
|---|---|
| Industry | Advertising |
| Founded | 1966 |
Number of locations | New York, Los Angeles |
Area served | Worldwide |
Key people | Tim Andree Chairman |
| Services | Full Service |
| Parent | Dentsu |
| Website | www.dentsuamerica.com |
Dentsu America is a full service advertising agency with offices in New York and Los Angeles. It is the US flagship of the world's largest single agency brand, Dentsu, Inc[1].
History
[edit]In 2010 Dentsu America acquired 360i, the media division of Innovation Interactive. In 2010 Dentsu America acquired digital marketing services company Innovation Interactive [2] which includes digital marketing agency 360i.
Dentsu America acquired McGarryBowen in 2008. [3] [4][5].
Clients
[edit]Dentsu America is the AOR for Canon U.S.A., Inc. (AOR), MLS (AOR) [6][7], Toyota Motor Corporation (AOR), Philips HDTV[8] (AOR) [9].
Awards
[edit]Dentsu America won an Effie Award in 2007 for Canon spot "Make Every Shot A Power Shot", featuring tennis star Maria Sharapova[10].
Sister Agency McGarryBowen was Ad Age's 2009 Agency of the Year [11]
- Canon 85 Second Photo Lab - 2005 Effie Gold Winner [12]
References
[edit]- ^ "Dentsu Group Acquires Innovation Interactive - NEW YORK, Jan. 26 /PRNewswire/". New York: Prnewswire.com. 2010-01-25. Retrieved 2010-09-27.
- ^ "MediaPost Publications Dentsu Acquires Innovation Interactive, Names Scott Daly Digital, Media Chief 01/26/2010". Mediapost.com. Retrieved 2010-09-27.
- ^ "McGarryBowen Joins Dentsu". Bigcitypix.com. Retrieved 2010-09-27.
- ^ http://www.nytimes.com/2009/10/12/business/media/12addes.html?scp=13&sq=dentsu&st=cse
- ^ http://www.nytimes.com/2009/12/22/business/media/22adco.html?scp=9&sq=dentsu&st=cse
- ^ Helfrich, Brian. "MLS Retains Dentsu America As Agency Of Record, To Launch TV Ad". Sportsbusinessdaily.com. Retrieved 2010-09-27.
- ^ http://www.nytimes.com/2010/06/01/business/media/01adnewsletter3.html?pagewanted=2&sq=dentsu&st=cse&scp=6
- ^ "Dentsu Preps Ads Touting Philips' Flat TVs". Adweek.com. 2009-08-24. Retrieved 2010-09-27.
- ^ http://www.nytimes.com/2009/09/08/business/media/08adnewsletter3.html?scp=4&sq=dentsu&st=cse
- ^ "Effie Awards : Winners Showcase : 2007 : Make Every Shot a PowerShot". Effie.org. Retrieved 2010-09-27.
- ^ Parekh, Rupal (2010-01-25). "McGarryBowen Is Ad Age's Agency of the Year - Advertising Age - Special Report: Agency A-List 2009". Adage.com. Retrieved 2010-09-27.
- ^ "Effie Awards : Winners Showcase : 2005 : The 85 Second Photo Lab". Effie.org. Retrieved 2010-09-27.