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Paige Colleen Bartley
Paige Bartley, Duke portrait
A slightly outdated photo of Paige
Born
Alma materDuke University (B.S.)
Duke Fuqua School of Business (M.M.S)
Occupation(s)Marketing, Research, Corporate Strategy
Known forMarketing director and ghostwriter at ZL Technologies, employed since 2012
ChildrenTrouble (cat) b. 2015
Websitewww.linkedin.com/in/paigebartley

Paige Colleen Bartley is a marketing, positioning, research, and writing professional in the enterprise software industry. She currently works at ZL Technologies, a technology firm that provides a highly-scalable information governance platform based on mixed RDBMS and NoSQL processing architecture. ZL Technologies' broad scope of product functionality -- which spans data control functions for regulatory compliance, eDiscovery, records management, and big data analytics -- has given Paige a unique understanding of complex technology and the methods of communication required to explain it to extremely diverse audiences.

Paige is currently looking to advance her career and skills by working for an organization that that will leverage her experience in information management, as well as provide a supportive and engaging environment for learning even more about the industry. Paige's array of interests and experience is vast, and a love of lifelong learning gives her immense flexibility in adapting to multifaceted business and research roles.

Contact Information

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Paige currently lives in San Jose, California and has worked in several locations throughout the Bay Area.

Email paige.bartley@fuqua.duke.edu
Mobile phone (530)-210-3236
Address 74 S. 8th Street
Apt. 8
San Jose, CA 95112

Education

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Paige went to Duke University for both undergraduate and graduate degrees, attending a master's program at the Duke Fuqua School of Business.

Undergraduate Program

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  • Major -- B.S. in psychology with a focus on biological psychology and concentration in neuroscience
    Published: Alcohol and Cognition: Consideration of Age of Initiation, Usage Patterns and Gender Current Drug Abuse Reviews, PMID 22455507
  • Minor -- Academic minor in neuroscience

Graduate Program

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Work Experience

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ZL Technologies, Inc.

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Company Website
Marketing Research and Content Director
[2012–present] San Jose and Milpitas, California

  • Director of marketing research and marketing content for a highly-technical enterprise software platform
  • Exclusive ghostwriter to both the CEO and Associate General Counsel of a growing, global company
  • Primary product positioning expert for the marketing team, working with c-level leadership and technical teams to create targeted business messaging
  • Manager and planner of the company press release pipeline, author of all company press releases, and primary handler of external public relations teams working in conjunction with ZL Technologies
  • Executive editor and director for all public-facing, written brand content: brochures, datasheets, white papers, press releases, contributed articles, corporate blog posts, brand guide, website copy, emails, newsletters, and quotes
  • Primary liaison to business partners for coordinating joint marketing efforts and campaigns
  • Leader and collaborator for creative branding and brainstorming initiatives such as taglines, slogans, ads, and visual design work
  • Mentor and teacher to junior team members involved in marketing, branding, and research
  • Broad additional roles and experience in events management, competitive intelligence, legal research, survey design, graphics, awards, email marketing, webinars, training and workshops, and recruitment

Velos, Inc.

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Company Website
Winter Marketing Intern
[2011-2012] Fremont, California

  • Marketing intern selected to collaborate on current and upcoming marketing activities for a clinical research software company. Focus on social media and collateral development, directed towards highly-educated academic and medical professionals.

Duke University Fuqua School of Business

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MMS Program Admissions Ambassador
[2011-2012] Durham, North Carolina

  • Developed innovative marketing approaches to increase applicant pool and conducted direct outreach to admitted students

Duke University Athletics Department

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Assistant to the Marching Band Director
[2010-2011] Durham, North Carolina

  • Selected by the band director to aggressively focus on marketing, organizational, social, and recruitment strategy; designed graphics and a highly-targeted national high school campaign to recruit the largest incoming band class in decades.

Duke University Neuroscience Labs

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Laboratory Research Assistant
[2009-2011] Durham, North Carolina

Levin Lab, Duke University Medical Center, 2010-2011

  • Volunteer, aiding in data collection and animal care for substance abuse and addiction research.

Acheson Lab, Durham VA Medical Center, 2010

  • Collected data for research into how binge drinking affects the central nervous system and cognition.

Adcock Motivated Memory Lab, 2009

  • Engaged in human subject intake and consent process, and collected data for memory research.

Notable Publications

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Paige has extensive experience writing professionally in the technology and business space, as well as past academic experience in scientific writing. Most notably, writing roles currently include exclusive ghostwriting responsibilities for both ZL Technologies' CEO, Kon Leong, and ZL Technologies' Associate General Counsel, Linda G. Sharp. Paige has addressed a broad range of topics, from software architecture to ethics and hiring practices. Atypical for a marketing professional, Paige has a high degree of familiarity with legal and regulatory issues -- both international and domestic -- due to her experience writing content for ZL Technologies' legal software functionality and co-authoring articles with attorneys, as well as her passion for issues such as privacy legislation.

Publication Topic Article Writing Role
Marketwired Press Releases List of ZL Technologies Press Releases (2012 - 2016) Author
Fortune Leadership Why There's Nothing Wrong With Being Underqualified for a Job Ghostwriter
CIO Data Analytics Hiring a Data Scientist? You're Doing it All Wrong Ghostwriter
Association of Corporate Counsel (ACC) Docket Legal In the European Court of Human Rights, Have Employees Lost Their Right of Privacy as a Matter of Policy? Co-Author
Inside Counsel Legal Will the IoT Become the eDiscovery of Things? Ghostwriter
Government Computer News Data Management 4 Challenges to Realistic Records Management Ghostwriter
Information Management Data Management Are Data Scientists Doing the Job They Were Hired For? Ghostwriter
eWeek Data Analytics 10 Pitfalls that can Undermine Big Data Analytics' Potential Ghostwriter
Association of Corporate Counsel (ACC) Docket Data Management Creating an ROI for Information Governance, With No Budget Co-Author
JDSupra Data Management No Captain at the Helm: Information Governance's Leadership Problem Co-Author
Association of Corporate Counsel (ACC) Docket Legal Every Strand Matters: Five Information Governance Issues In-House Counsel Should Consider Co-Author
HR.BLR.com Human Resources How HR Can Use 'Big Data' to Optimize Talent Flow Beyond the Pipeline Ghostwriter
International In-House Counsel Journal Legal In a Technological World, what does it take to be Forgotten? Co-Author
ZL Technologies Blog Legal A Tugboat Back to "Safe Harbor" Author
ZL Technologies Blog Business Regulation on my Mind: The Compliance Perils of the 'Brain Game' Industry Author
ZL Technologies Blog Ethics Privacy Considerations for Analyzing Enterprise Content Author

Awards and Leadership

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Duke University Marching Band

  • Charles Hogan Memorial Band Award for Leadership (2011), President (2010-2011), Summer Recruitment Committee Chair and Publications Director (2010), “Section Wars” Coordinator (2009-2010) , Secretary (2008-2009). Band membership continued throughout the business school academic year (2011-2012)

Duke Arts Theme House

  • President (2008-2011), Rush Chair (2008-2010), Selective House Council Representative (2009-2011), Liaison to Duke Residential Life and Housing Services (2008-2011)

Fuqua School of Business

Relevant Skills and Interests

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In the course of conducting marketing and research functions, Paige has gained familiarity with several different tools and platforms beyond standard Microsoft Office applications. Her interests, although too numerous to mention all here, encompass a wide variety of fields ranging from outdoor activities to the acquisition of abstruse knowledge.

Skills Skills (cont.) Interests
Adobe Photoshop Evernote Reading
Adobe InDesign Asana (calendar application) Hiking
Adobe Illustrator Hootsuite Privacy and Digital Rights
Qualtrics (survey platform) Python (beginner) Music: Clarinet, Trombone, bagpipes
Marketwired (newswire) Atlassian Confluence Psychology and Neuroscience
Pardot (email marketing) Wiki editing Road Trips and Travel
Prezi (presentations) Animals

Gallery: Personal Interests and Hobbies

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