User:Niazza/sandbox
| Company type | Corporation |
|---|---|
| Industry | Social commerce, Social shopping |
| Founded | 2008 |
| Headquarters | Bellevue, Washington, USA |
Key people | Dmitry Balin, Chief Executive Officer, Irena Balin, VP R&D & COO |
| Products | Pikaba Social Shopping Platform |
| Website | Pikaba.com |
 | This article needs additional citations for verification. (July 2013) |
Pikaba.com is a US consumer-oriented social shopping community that harnesses the power of social networking to bring sellers and buyers together.[1]
History[edit]
Pikaba.com was founded in 2008 by former Microsoft ex-SQL Marketing Director Dmitry Balin and Irena Balin, former Microsoft Development Manager in SQL Server product group. In 2008 Pikaba won Mashable’s Open Web Awards in the “Social Shopping” category. [2] In October 2011, Pikaba made it to the finals of x.Commerce Conference. [3] In June 2012 Dmitry Balin, Pikaba’s CEO, was invited as finalists to introduce Pikaba.com at Launch: Silicon Valley 2012 organized by SVForum, the leading non-profit organization for technologists and entrepreneurs in Silicon Valley. [4] Since December 2012 Pikaba has been ranked on the GeekWire 200 Startup List. [5]
Business Model[edit]
Reverse auction[edit]
Pikaba can be used as a regular internet marketplace where buyers perform the search for goods or services pre-offered by sellers [6], but basic deal procedure is reverse auction where sellers compete to give buyers better price. [6] [7] [8] “Pikaba is a great way to normalize prices of some goods that creep up too high. Throw out a price you think is reasonable and see if you get any bites from those hungry, slimy merchant fish.” [9]
Lead Generation for Merchants[edit]
While connecting buyers and sellers via web and mobile, Pikaba comes with a set of tools specially designed to help merchants generate more leads with social commerce:
- Merchants receive email or SMS notifications about new relevant shopping requests;[10]
References[edit]
- ^ Nicole, Kristen. "Pikaba Startup Review by Kristen Nicole at Mashable.com".
- ^ "the list of 2008 Open Web Awards winners".
- ^ "General Session Keynote #3 : HD".
- ^ "SVForum Announces Launch: Silicon Valley Lineup of Hot Emerging Startups to Publicly Launch their Innovations to Silicon Valley's Most Influential VC and Angel Investors".
- ^ "GeekWire 200 Seattle's Startup Leaderboard".
- ^ a b Chaney, Paul. "5 New Social-Shopping Sites and Apps". practicalecommerce.com.
- ^ Marshall, Siri. "Pikaba.com – Ask And You Shall Receive". killerstartups.com.
- ^ Qiao, Yu (Helsinki University of Technology). "study of Social networks and E-commerce" (PDF).
- ^ Skelley, Patrick. "Pikaba lets you buy on your terms".
- ^ "Pikaba Announces E-mail and SMS Notification of Incoming Leads".
External links[edit]
Category:Social networking services Category:E-commerce Category:Internet companies of the United States