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Overview
[edit]
DigitalRodeo.com is a free-access, online social networking website similar to sites like Myspace or Facebook. The primary distinction of DigitalRodeo.com is that it is marketed specifically to fans of country music.
DigitalRodeo.com provides a virtual "neighborhood" for fans, venues and artists where members interact with their neighbors. Members access their photos, music, videos, blogs, contests, classifieds and news from their homepage. Content is generally country music related, however. The site also hosts exclusive artist content, such as webisodes, [1] contests, [2] and videos. [3] Artists have the option of offering their music for download or sale through the DigitalRodeo.com website.
History
[edit]Tim Juravich first conceptualized and developed DigitalRodeo.com in 2006, after recognizing the need for a country music-specific networking site existed. The site was first launched March 5, 2007, followed by an upgrade and relaunch on August 4, 2007. [4] DigitalRodeo.com's Nashville office handles marketing and promotion duties, while the Pittsburgh office houses the Website Development and New Business Development branches. The site operates on a standard ad-based revenue model, and as of August 2008 had approximately 35,000 registered members. [5]
Features
[edit]Members have access to the following features:
- Create and edit profiles
- Upload and watch videos
- Upload, download and listen to music
- Purchase digital downloads
- Upload and browse photos
- Create blogs, contests and street teams
- Access news and browse or post to classifieds
Artist profiles contain the same features as regular members, but are allowed to sell their music on their homepage as digital downloads. Artists may also access tracking history and sales data. [6]
DigitalRodeo.com offers a set of "tools" that members can use to expand on their basic homepage. The initial launch of tools included a classifieds system, a blog application and a contest platform that allows artists and users to create contests on their profile. [7]
Sponsorships, Promotions & Contests
[edit]DigitalRodeo.com currently sponsors American Le Mans' Intersport Racing series. [8] Some of the artists DigitalRodeo.com has paired with for exclusive promotions includes Taylor Swift, Trisha Yearwood and Chuck Wicks. [9]