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Move It is a consumer electronic device created by Hong Kong-based company, Eggplant Technologies.[1] The flagship product of the company was launched on April 13, 2015 through Indiegogo.[2] The fitness device is a mobile-connected personal gym that has live trainers and personal workouts. With the surge of smart technology, the Move It fitness device is an all-in-one portable device connected to a mobile app. Data is stored in the cloud and can also count your calories and fitness progress.[3] It has the capability to relay information from the fitness device using smart sensors.[4]


Product

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The compact device consists of four workout tools included in the Move It are a jump rope, resistance band, ab wheel, and a pushup stand. The handles of the device include smart sensing tension sensors like the technology found in digital luggage sensors, that can determine your progress while working out, and can fix your incorrect moves.[3] Aside from the product includes a free app that has live trainers, CrossFit training videos, real-time workout buddies, and challenges.

Reception

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Launched on Indiegogo on April 2015, they immediately received full funding within the first couple days of the campaign. They raised over 366% of their campaign goal.[2] Also at Global Sources Startup Launchpad, the company was awarded "Most Promising Electronic Gadgets", and "Most Promising Startups".[5] It was announced by the CEO that they were looking to Xiao Mi as a strategic investor.[6] Move It was recently featured in CES 2017.

References

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  1. ^ "Move It wants to replace trips to the gym with a sensor-filled workout". Digital Trends. 2016-04-14. Retrieved 2017-02-18.
  2. ^ a b "MOVE IT - Your Smart Mobile-Connected Personal Gym". Indiegogo. Retrieved 2017-02-19.
  3. ^ a b "Move It puts a smart mini gym in your room". Engadget. Retrieved 2017-02-19.
  4. ^ "This compact smart home gym should help get you fit (hands-on)". CNET. Retrieved 2017-02-19.
  5. ^ "Trailblazing startups shine at China Daily tech awards[1]- China Daily Asia". data:blog.title. Retrieved 2017-02-24.
  6. ^ Ho, Victoria. "App-connected gym equipment aims to get you off the couch and fitter". Mashable. Retrieved 2017-02-24.

Move It Outline

-Founded when and where

-Inaugural product

-Part of Eggplant Technologies

-Founders

-Seen in what articles

https://www.cnet.com/products/move-it-smart-home-gym/preview/

https://www.engadget.com/2016/04/13/move-it-fitness-kit-hands-on/