User:Stephen Shih/sandbox
| Industry | Mattress Production |
|---|---|
| Founded | 2015 in Mayfair, London, United Kingdom |
| Founder | James Cox, Steve Reid, Andrew McClement and Harry McClement |
Area served | Worldwide |
| Products | Mattresses |
Number of employees | 54(as of 2017) |
| Website | https://www.simbasleep.com |
Simba Sleep is an online mattress retailer founded by James Cox, Andrew McClements, Harry McClements and Steve Reid in 2015. The company, based in London, operates in France, Germany, the Netherlands, Ireland, North America and the Middle East.[1] Apart from online retailing, the company has business agreement with John Lewis, a chain of high-end department stores operating throughout the United Kingdom.[2][3] Since its foundation, the company sold over 45,000 mattresses.[1]
Overview
[edit]History
[edit]Since 1979, the company was operating as the thread spool supplier to a Derbyshire-based mattress factory. In 2002, company's management decided to start the production of their own mattress, which combine a layer of foam and specially designed conical springs.[4]
Business model
[edit]As an online platform, Simba Sleeps sells directly to the consumer through its website, cutting out the intermediary and reducing the shipping costs by packing the mattress into a roll.
Investors
[edit]In 2016, Simba Sleep raised £5 million from Innocent Drinks, lastminute.com and made.com, which would be supporting its overseas expansion.[5]
In February 2017, the company raised additional £9 million from new investors, including investment company Henderson Group.[6]
In June 2017, the company raised £11.4 million of new money, while also issuing £1.8 million worth of shares to settle a liability.[7]
Communication
[edit]In 2017, Simba Sleep presented Real Madrid C.F. and Wales international footballer Gareth Bale as its "Sleep ambassador", after developing a prototype airline seat for him.[8] The company begun conversations with commercial and private airlines to determine how such technology can be adapted for other transport vehicles, such as trains.[9]
Awards and recognition
[edit]In June 2017, Forbes featured Simba Sleep in a list of Britain's top 10 start-up companies.[10]
References
[edit]- ^ a b Quinn, James (2017-02-12). "Mattress retailer Simba Sleep raises £9m from raft of new City investors including husband of Heineken heir". The Telegraph. ISSN 0307-1235. Retrieved 2017-11-07.
- ^ Choudhry, Talib (2016-10-13). "The best mattresses for the perfect night's sleep". The Telegraph. ISSN 0307-1235. Retrieved 2017-11-07.
- ^ "Bed startup SIMBA Sleep raises £13.2 million as cash pours into mattresses". Business Insider. Retrieved 2017-11-07.
- ^ "Here are the top 10 startups of 2017 that you won't want to miss". The Independent. 2017-05-22. Retrieved 2017-11-07.
- ^ Quinn, James (2016-10-12). "Mattress start-up Simba wins firm support in £5m funding". The Telegraph. ISSN 0307-1235. Retrieved 2017-11-07.
- ^ "Simba Sleep Closes £9M Funding Round". FinSMEs. 2017-02-13. Retrieved 2017-11-07.
- ^ "Bed startup SIMBA Sleep raises £13.2 million as cash pours into mattresses". nordic.businessinsider.com. Retrieved 2017-11-07.
- ^ Wilson, Jeremy (2017-04-10). "Exclusive interview: Why Gareth Bale is on the verge of entering a truly elite European group". The Telegraph. ISSN 0307-1235. Retrieved 2017-11-07.
- ^ "Simba designs aeroplane seats to accommodate Gareth Bale between international matches". Dezeen. 2017-04-13. Retrieved 2017-11-07.
- ^ Prosser, David. "Britain's 10 Best Start-Ups Revealed". Forbes. Retrieved 2017-11-07.
Category:Companies established in 2015 Category:Mattress retailers of the United Kingdom Category:Companies based in London