User:Trippysummer/sandbox
MSFTSrep is a youth collective and fashion brand co-founded by Jaden Smith, Willow Smith, Moises Arias, and ¿TÉO?. The brand offers gender-neutral apparel and other related items including skateboard accessories. [1][2]
History[edit]
Jaden Smith, Willow Smith, Moises Arias, and ¿TÉO? co-founded MSFTSrep in 2012. It began as apparel, with sweatshirts and tees designed to represent a group of people who felt like outcasts in society. It has grown into a full-fledged streetwear collection.[2] "It's pronounced 'misfits.' I took the 'I' out of 'misfits' because we're a team and there is no 'I' in team. It's a place for the lost kids and everyone to go, and something for the to have" said Jaden Smith to Teen Vogue in 2016. [3] The brand first came out with black and white shirts, hoodies, and hats designed with geometric shapes and the brand's logo. [4] With a new CEO and the brand's 10th anniversary approaching, MSFTSrep made a shift into the luxury sphere of fashion in 2021. [5]The Untitled MSFTSrep Fall/Winter 21' collection was showcased at Pitti Uomo, and production was relocated from Los Angeles to Milan. [6] To create new combinations, the Untitled collection merged tailoring, streetwear, and workwear elements.
- ^ "Jaden Smith Performs at Selfridges for MSFTSrep Launch". finance.yahoo.com. Retrieved 2022-06-14.
- ^ a b Nesbitt, Frank (2022-03-07). "Jaden Smith is learning to expand his consciousness". i-D. Retrieved 2022-06-14.
- ^ Nast, Condé (2016-08-31). "Jaden Smith Designed a Line for "Boys Who Want to Wear Skirts"". Teen Vogue. Retrieved 2022-06-14.
- ^ Nast, Condé (2015-08-17). "Jaden Smith Is Launching a Clothing Line He Hopes Will Change the World". Teen Vogue. Retrieved 2022-06-14.
- ^ "Jaden Smith Wants to Set the Standard for Sustainable Luxury Streetwear". W Magazine. Retrieved 2022-06-14.
- ^ "Jaden Smith Special Guest Pitti Uomo 99". www.pittimmagine.com. Retrieved 2022-06-14.