User:Val.kueh/YieldAds
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[edit]| Industry | Internet, Advertising |
|---|---|
| Founder | Brian Corvers |
| Headquarters | Kuala Lumpur |
Key people | Patricia Silvanus |
| Website | http://www.yieldads.com/ |
YieldAds is an online advertising network, an independent global audience networks established in 2010. The company provides online advertising and publishing platform for both advertisers and publishers. YieldAds offer marketing and publishing services to performance-driven advertising by employing technological solutions and methodologies.[1]
Business Model
[edit]YieldAds provides solutions to both advertisers and publisher:
Advertiser
[edit]An advertiser represents the owner of advertising campaigns. YieldAds advertisers program matches the right audience to advertisers' campaigns. By utilizing various targeting technologies, such as geo targeting and frequency capping, YieldAds help advertisers meet their advertising goals.
Advertisers buy ad inventory on publishers' websites to promote their products or services. Advertisers are able to run a campaign throughout an entire channel or target particular sites of their choice and supply the banners for each campaign. As an advertiser, advertisers can view ad statistics and earnings for their campaign via YieldAds' online reporting system.
Publisher
[edit]A publisher is usually a webmaster who earns money by displaying an advertiser's ads on their websites. Publishers program allows website owners to monetize their traffic.
The publisher is paid by the advertiser when the ad is displayed or when a visitor takes an action such as clicking the ads, filling out a form, subscribing to a service, or purchasing a product. By utilizing optimization technology, YieldAds help publishers in its network to achieve improved efficiency in monetizing their web traffic.
Revenue Model
[edit]YieldAds' pricing is based on the CPM, CPC and CPA models.
- CPM (Cost-per-Mile) refers to the cost of displaying one thousand impressions.
- CPC (Cost-per-Click) refers to the cost the advertiser is paying when a visitor clicks on the ad.
- CPA (Cost-per-Action) refers to the cost the advertiser is paying for each specified action (a purchase, a form submission, etc) linked to the advertisement.
Ad Formats
[edit]YieldAds supports a variety of ad formats that conform to the IAB's ad unit guidelines, including:
- Full Banner (468 pixels x 60 pixels)
- Leaderboard (728 pixels x 90 pixels)
- Medium Rectangle (300 pixels x 250 pixels)
- Skyscrapper (120 pixels x 600 pixels)
- Wide Skyscrapper (160 pixels x 600 pixels)
In addition, YieldAds also support layer ads, and pop-ups and pop-unders.[1]
Publisher Channels
[edit]Publishers who are part of the YieldAds network are categorized into channels such as:[1]
- Automotive
- Blog
- Business/Finance
- Dating
- Education
- Entertainment
- Fitness/Diet
- Gaming
- Music
- News
- Real Estate
- Shopping
- Social Networking
- Sports
- Technology
- Teen
- Travel
- Video Sharing
- And others