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Republic Advertising Group is a Budapest-based advertising agency founded in 1997. The service center is in partnership with Siegel+Gale of New York. The Agency is marketing and communications company specializing in brand management and identity consulting, digital, social media and sales promotion.

History and Industries

As Head of Innovation, Gábor Fabricius founded Republic Advertising Group in Budapest in 1997. Tamás Barna, CEO, later joined the company developing a high quality service profile. Creative Director, Áron Kollman is in charge of Shopper Activation, BTL and event services. By 1999, the advertising group had built a full-service range including: b2b professional services, 360° advertising services, moving image production, creative services.

The agency’s services cover several industries:

Alcohol
Arts & Entertainment
Automotive,
Cosmetics
Destination/Country Branding
Education, Energy, Fashion
Finance Services
FMCG
Food & Beverage
Government
Industrial
Insurance
IT
Leisure
Luxury
Media & Publishing
Non-Profit Organizations
Personal Household Goods
Pharmaceuticals & Healthcare
Professional Services, Restaurant
Retail, Sport, Technology
Telecommunications
Travel & Transport

In 2001 Republic Advertising Group launched Brand Festival, one of the largest brand conference in CEE. In 2011, the agency created services with a digital department.

Services

The agency’s holistic approach: research to positioning, building brand ideas, support brands with specialized services, brand architecture and messaging strategies, brand audit, naming, market positioning, purpose & values, research & analytics. The agency provides a highly collaborative approach to develop engaging experiences for all brands served. The range is from identities and visual systems to digital, brand development, brand management, brand identity and design, digital service design, film and moving image development, business innovation, internal engagement, packaging, retail and branded environments.