User:Xb2u7Zjzc32/NBC Radio City West (Los Angeles)
Hunter-Dulin Building (San Francisco)
[edit]![](http://upload.wikimedia.org/wikipedia/commons/thumb/7/72/Hunter-Dulin_Building_%28San_Francisco%29.jpg/220px-Hunter-Dulin_Building_%28San_Francisco%29.jpg)
111 Sutter Street
San Francisco, California
The Hunter-Dulin Building is a 25-story, 94 m (308 ft) class A office building in the financial district of San Francisco, California. The building is listed on the National Register of Historic Places.[1]
The building served as the West Coast headquarters for the National Broadcasting Company from 1927 to 1942; the executive offices were located on the 21st floor and the studio offices were located on the 22nd. 111 Sutter Street was also the fictional location of the "Spade & Archer" detective agency in Dashell Hammett's famous 1930 book, "The Maltese Falcon". According to Hammett, Sam Spade's office was located on the 5th floor.[2]
On April 5, 1927, NBC expanded to the West Coast with the launch of the NBC Orange Network, also known as the Pacific Coast Network. This was followed by the debut of the NBC Gold Network, also known as the Pacific Gold Network, on October 18, 1931. The Orange Network carried Red Network programming, and the Gold Network carried programming from the Blue Network. Initially, the Orange Network recreated Eastern Red Network programming for West Coast stations at KPO in San Francisco. The Orange Network name was removed from use in 1936, and the network's affiliate stations became part of the Red Network. At the same time, the Gold Network became part of the Blue Network. In the 1930s, NBC also developed a network for shortwave radio stations, called the NBC White Network.
KNBR history
[edit]KNBR began broadcasting on April 17, 1922 as KPO, a 100-watt station owned by the Hale Brothers department store. In 1925, the San Francisco Chronicle newspaper bought half-interest in the operation.[3] Originally located in the department store at 901 Market between 5th and 6th,[4][5][6][7] its horizontal wire antenna on the roof was so efficient, it immediately attracted the attention of audiences all over the Pacific Coast.
In 1927, KPO became an affiliate of the new NBC radio network. In 1933, KPO was sold to NBC's parent company, the Radio Corporation of America (RCA),[3] and its operation was consolidated into that of its co-owned KGO at the Hunter-Dulin Building, 111 Sutter Street. From there, NBC operated its West Coast network, feeding dozens of stations and operating a news bureau to serve NBC. As NBC's flagship station on the West Coast, it had a full-time orchestra, five studios, and produced many live shows. During the rise of Hollywood, NBC's radio operation was moved to Los Angeles.
In 1941, just before World War II, NBC constructed Radio City at 420 Taylor Street, considered one of the best radio facilities built during radio's golden age. However, with the network control having been moved to Los Angeles, the San Francisco NBC building was never fully utilized. (Later, the building housed KBHK-TV, and now houses the headquarters of Reddit.)
During World War II, KPO's news bureau was the major source of NBC of news about the war in the Pacific, and operated shortwave radio stations (transmitters located in Dixon) serving the world. It was at the KPO (RCA) shortwave facility that the message was received that Japanese emperor Hirohito had surrendered, ending World War II.[1]
On November 12, 1947, the Federal Communications Commission (FCC) approved NBC's application to change the call sign from KPO to KNBC,[3] to strengthen its identity as an NBC station (and the only radio station NBC ever owned on the West Coast). This change lasted until 1962, when the network moved the call sign to its television station in Los Angeles, and the radio station was renamed KNBR.[8]
In the 1950s when NBC scrapped its comedy, drama, variety shows, and serials, the Los Angeles facility was sold and demolished, and KNBC/KNBR once again became the West Coast NBC network control center and West Coast NBC Radio news operation.
KNBR evolved into a Middle of the road music format mixing in Adult Standards with Soft Rock cuts by the early 1960s. The station continued to be a news intensive format with personalities in the foreground and music in the background. Personalities included Frank Dill, Les Williams, Dave Niles, and Jack Hayes. Until January, 1975, KNBR carried NBC's long-running weekend show, Monitor. By the mid-1970s, KNBR evolved musically into a straight ahead adult contemporary music format and continued as such into the 1980s.
NBC Radio City West (Los Angeles)
[edit]The West Coast Radio City opened in 1938 and served as headquarters to the NBC Radio Networks' West Coast operations. It served as a replacement for NBC's radio broadcast center in San Francisco, which had been in service since the network's formation in 1927. Since NBC never owned a radio station in Los Angeles, the network's West Coast programming originated from its San Francisco station (KPO-AM, which later became KNBC-AM, and is now KNBR).
The architect for the distinctive Streamline Moderne building at Sunset and Vine was John C. Austin.[9]
In January 1949, NBC launched its newest television station for Los Angeles, KNBH (Channel 4; now KNBC) from Radio City; the radio studios were later equipped for live television broadcasting in the transition phase from radio broadcasting. However, as television production was increasing for NBC, the network and its then-parent RCA decided to build a television studio, nicknamed NBC Color City, that would be exclusively equipped for color broadcasting. For many of the same reasons why CBS eventually built Television City in the early 1950s, the television facilities at Radio City gradually became too small for NBC to produce its television broadcasts.
KNBC moved to a new building in 1962. In 1964, the West Coast Radio City building was demolished, as NBC moved more of their West Coast television operations to the Burbank facility. The site is now occupied by a bank.
CBS Columbia Square
[edit]In 1938, NBC and CBS each opened studios in Hollywood to attract the entertainment industry's top talent to their networks – NBC at Radio City on Sunset Boulevard and Vine Street, CBS two blocks away at Columbia Square.[10]
References
[edit]- ^ John F. Schneider (2010). "The NBC Pacific Coast Network: The Hunter-Dulin Building - 1927". Bay Area Radio. Retrieved 1 September 2010.
- ^ "1926, Financial District, Hunter-Dulin Building". Vernacular Language North. 7 October 2005. Retrieved 1 September 2010.
- ^ a b c "Call Letters of KPO Are Changed to KNBC" (PDF). No. November 17, 1947. Broadcasting. Retrieved 22 October 2014.
- ^ http://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=SFC19120106.2.105.4
- ^ http://noehill.com/sf/landmarks/nat1986003492.asp
- ^ http://www.libertyship.com/standard/darkgreen/380special_sf/hale_bros_sf.htm
- ^ https://content.time.com/time/magazine/article/0,9171,932188,00.html
- ^ "KNBC to L.A." Broadcasting, November 12, 1962, pg. 72
- ^ "International Directory of Company Histories-The Austin Company". International Directory of Company Histories. Retrieved 15 July 2011.
- ^ Laurence Bergreen (1980). Look Now, Pay Later: The Rise of Network Broadcasting. New York City: Doubleday and Co. p. 99. ISBN 978-0-451-61966-2. Page numbers in this article refer to the first paperback edition, May 1981