Victor Vaughen Morris

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Victor V. Morris
VVM Younger.jpg
Born(1873-08-05)August 5, 1873
DiedJune 11, 1929(1929-06-11) (aged 55)
Lima, Peru
OccupationBar owner

Victor Vaughen Morris (August 5, 1873 – June 11, 1929) was an expatriate American businessman and bar owner best known for inventing the Pisco Sour, the national drink of Peru.


Morris was born in Salt Lake City, Utah. Descending from a pioneer family, his father was a businessman and a polygamist having served there as a Mormon bishop and his grandfather and great-grandfather had played a prominent role in the founding of the city. He was for several years manager for the B.C. Morris Floral Company but later assumed the direction of the retail stores of Salt Lake Floral Company. He was both popular and energetic and a success as President of the American Florist society. Victor was a leading spirit in Lodge No. 85 of the Elks.[1][2]

Morris' Bar, Lima, Peru[edit]

Salt Lake Tribune article on Morris's railroad clerical position to be taken in Peru

In 1903, he traveled to Peru to work as a cashier for the Cerro de Pasco Railway Company. Then, in 1915, he moved to Lima and, on April 1, 1916, founded Morris' Bar.[3]

Located in 847 Calle Boza (close to the Plaza Mayor of Lima),[4] Morris' Bar served as a gathering spot for the Peruvian upper class and English-speaking foreigners. According to Peruvian researcher Guillermo Toro-Lira, among the notable individuals who attended Morris' Bar were Elmer Faucett (founder of the Faucett Perú airline), José Lindley (founder of the Corporación José R. Lindley S.A. and Inca Kola), Alfred L. Kroeber (the cultural anthropologist), and Richard Halliburton (an adventurer and cultural ambassador to Peru).[5] The saloon was also a center of drink experimentation for Morris. Nicknamed Gringo, Victor Morris created the Pisco Sour as a variety of the whiskey sour.

See also[edit]


  1. ^
  2. ^
  3. ^ “The Life and Passions of Victor V. Morris, Creator of the Pisco Sour” , Published in Dionisos Magazine, Lima, Perú - February, 2008.
  4. ^ "Peruanos Celebran el "Día del Pisco Sour" con Degustaciones y Fiestas" (in Spanish). Agence France-Presse. February 5, 2011. Retrieved December 3, 2012.
  5. ^ “Análisis del registro de firmas del Morris’ Bar (1916-1929)”

External links[edit]

Media related to Victor Vaughen Morris at Wikimedia Commons