Over the years the store has been a favorite haunt of many noteworthy actors, musicians and authors, many of whom have referenced it in their work. The most noteworthy example of this is when former Evanston resident John Cusack chose the store as the original filming location for the movie High Fidelity. A different location was used, but the name "Vintage Vinyl" is still referenced in the film.
While it's not uncommon to spot musicians such as Billy Corgan in the building, most of the noteworthy rock stars who frequented the store did so in the 1980s and 1990s. During a period in the 90s, notoriously transgressive writer Peter Sotos (also a member of seminal industrial-noise band Whitehouse) was an employee of the store.