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W. Livingston Larned

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For other people named William Livingston, see William Livingston (disambiguation).
William Livingston Larned
Born1880
Buffalo, Erie, New York
Died21 Nov 1960
White Plains, Westchester, New York[1]
OccupationAuthor, poet
NationalityAmerican
Notable works
  • Father Forgets
  • Illustration in Advertising
  • Florida's State Flower (poem)

William Livingston Larned was an American author and poet. He is known for his works "Father Forgets"[2] and "Advertisement Illustration".[3] In 1909, he penned a poem titled "Florida's State Flower" to commemorate the designation of the orange blossom as the official state flower of Florida.[4]

Works

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The shorter version by Reader's Digest of this poem was also included in Dale Carnegie's book, "How to Win Friends and Influence People". Carnegie described it as; One of the popular writings in American journalism. Initially, it was published as an editorial in 1927 in the People's Home Journal. Since then, it has been printed in numerous magazines, newsletters, and newspapers across the country, and it has also been translated into various foreign languages. Additionally, it has been featured on many radio shows and programs. Surprisingly, even college and high school publications have shared this poem.[5]

  • Florida's State Flower (poem) (1909)

Books

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  • Larned, W. Livingston (1929). Illustration in Advertising. Alpha Editions. p. 332. ISBN 9789354043178.
  • A Sales Manager's Field Letters to His Men (1926)[6][7]
  • The Trailer for Pleasure and Business (1937)[8]
  • What Should Type and Typography Cost? (1920)[9]

References

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  1. ^ "W. Livingston Larned". Daily News. New York, New York. 23 November 1960 – via Newspapers.com.
  2. ^ "Father Forgets by W Livingston Larned". Goodreads. Retrieved 2023-07-10.
  3. ^ Livingston Larned, W. (4 August 2020). Illustration in Advertising - W. Livingston Larned - Google Books. Alpha Editions. ISBN 9789354043178. Retrieved 2023-07-10.
  4. ^ "William Livingston Larned". The Daily Gardener. 15 November 2019. Retrieved 2023-07-10.
  5. ^ Dale Carnegie (1981). How to Win Friends and Influence People (Revised ed.). Simon and Schuster. p. 31. ISBN 067142517X.
  6. ^ "ART OF SELLING; A SALES MANAGER'S FIELD LETTERS TO HIS MEN. By W. Livingston Larned. 253 pp. New York: Harper & Bros. $3.50. - The New York Times". The New York Times. 16 January 1927. Retrieved 2023-07-10.
  7. ^ "The Trailer for Pleasure and Business (FIRST PRINTING IN DJ) by W. Livingston Winfield; LARNED - First Edition, First Printing - 1937 - from Back in Time Rare Books, LLC (SKU: 1742)".
  8. ^ Kimball, Winfield A.; Larned, William Livingston (2006-08-09). The Trailer for Pleasure and Business. Retrieved 2023-07-10.
  9. ^ Larned, William Livingston (1920). What Should Type and Typography Cost?: Should the Bill for Art and Typography be Definitely in Proportion to Amount Spent for White Space?. Retrieved 2023-07-10.
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