WGSN (trend forecasting)
|Headquarters||West London, UK|
WGSN (formerly Worth Global Style Network) is a trend forecasting company of parent organisation Ascential. WGSN was founded in 1998 in West London by brothers Julian and Marc Worth. Emap (now Ascential), a business-to-business publisher and exhibitions company, bought the company in October 2005 for £140m.
In 2013, WGSN merged with its biggest competitor, Stylesight. Like WGSN, Stylesight had a vast library of fashion forecasting, trend information, archival photos, and even sketches and patterns for designers to use. Keeping the WGSN name, the new product has been designed around the technology developed by Stylesight and launched in 2014.
As an online service, the business derives its revenues from six different product subscriptions (WGSN Insight, WGSN Fashion, WGSN Lifestyle & Interiors, WGSN Barometer, WGSN Instock, WGSN Styletrial), a custom advisory business (WGSN Mindset) and a global series of events (WGSN Futures).
- Avery Trufelman, The Trend Forecast 09.20.2016
- Emma Barnett, Trend-spotting is the new £36bn growth business: With fortunes to be made in fickle businesses like fashion, trend forecasting is becoming increasingly important for creative industries. The Telegraph, 1 May 2011
- Jonathan Moules, My liquidity moment: Marc Worth Financial Times, SEPTEMBER 29, 2011
- "Best of WGSN and Stylesight to be combined in new WGSN.com service". Drapers. Retrieved 2017-03-22.
- WGSN Appoints Kevin Silk As Managing Director Aug 01, 2016.
- "Products Archive". WGSN | Creating Tomorrow | Trend Forecasting & Analytics. Retrieved 2021-04-17.