WRGC (AM)
| File:WRCG-AM 2016.png | |
| Broadcast area | Western North Carolina |
|---|---|
| Frequency | 540 AM kHz |
| Branding | "540 WRGC, The River" |
| Programming | |
| Format | Full Service |
| Affiliations | Atlanta Braves Radio Network NBC News Radio North Carolina News Network Southern Farm Network |
| Ownership | |
| Owner | Five Forty Broadcasting Company, LLC |
| History | |
First air date | November 1957 |
Former call signs | WMSJ |
Call sign meaning | W Ronnie G. Childers (son of founder Jimmy Childers) |
| Technical information | |
| Facility ID | 73286 |
| Class | D |
| Power | 5,000 Watts daytime 140 Watts nighttime |
Transmitter coordinates | 35°23′35.0″N 83°11′38.0″W / 35.393056°N 83.193889°W |
| Links | |
| Webcast | WRGC Webstream |
| Website | WRGC Online |
WRGC is a Full Service formatted broadcast radio station licensed to Sylva, North Carolina, serving Western North Carolina.[1] WRGC is owned and operated by Five Forty Broadcasting Company, LLC.[2]
History
680 AM
Jimmy Childers and Asheville resident Harold Thomas signed on WMSJ in November 1957. The call letters WRGC come from the initials of Ronnie Childress, the former owner's son who was electrocuted while working on the transmitter during a thunderstorm in the 1970s. WRGC broadcasts sports from Western Carolina University and Smoky Mountain High School, as well as local election results and weather. WRGC airs a "buy-sell-and-trade call-in show". Georgia-Carolina Radiocasting Company bought WRGC in 2002, changing the format from country and gospel to soft rock.
WRGC had about 8000 listeners in Jackson, Macon and Swain Counties, though 98 percent of its advertising revenue came from Jackson County. The economic crisis hit the station hard, as several car dealers closed and other potential advertisers cut spending.[3]
On August 31, 2011, the station turned off its transmitter. A posting on their website stated, "WRGC has left the air due to the severe economic conditions." The statement also addressed the permanency of this event, "Our long term plans for WRGC are not decided, but we have notified the Federal Communications Commission to go off the air until a decision is made."[4][5] Art Sutton, president of Georgia-Carolina Radiocasting Company, hoped someone local could buy the station, because a local owner could "better develop relationships with those smaller businesses" needed to make a station successful, as his company's stations WNCC-FM and WFSC in nearby Franklin were.[3]
540 AM
Roy Burnette of 540 Broadcasting Company announced plans to increase the signal of WRGC to 5000 watts, with the help of a county loan of $289,000, for which a public hearing was planned for December 12, 2011. The stronger signal will likely attract more advertisers. Burnette said, "We want to offer in-depth service to Jackson, Macon, Swain and Haywood."[6]
After test broadcasts on April 1, the new 540 AM WRGC officially signed on at 12:05 PM with a welcoming statement by new owner, Roy Burnette, and the playing of the National Anthem (the Star Spangled Banner).
References
- ^ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved May 22, 2014.
- ^ "WRGC Facility Record". Federal Communications Commission, audio division. Retrieved May 22, 2014.
- ^ a b Sandford, Jason (2011-09-08). "Jackson County radio station known for its local roots closes". Asheville Citizen-Times. Retrieved 2011-09-09.
- ^ "WRGC Special Message". WRGC.
- ^ "WRGC (680 AM) goes off air". The Sylva Herald and Ruralite.
- ^ Ellison, Quintin (2011-11-30). "Sylva's WRGC could get bigger, cover from Haywood to Swain". Smoky Mountain News. Retrieved 2012-01-03.
External Links
- 540 WRGC, The River Online
- Facility details for Facility ID WRGC ({{{2}}}) in the FCC Licensing and Management System
- {{{2}}} in Nielsen Audio's AM station database
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