WSOO

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WSOO
WSOO-AM.jpg
City Sault Ste. Marie, Michigan
Broadcast area [1]
Branding 1230 WSOO
Slogan Depend on Radio Soo
Frequency 1230 kHz
First air date June 25, 1940
Format Soft AC/talk
Power 1,000 watts
Class C
Facility ID 20420
Callsign meaning The Soo
Affiliations ABC Radio
ESPN Radio
Michigan Radio Network
Detroit Red Wings
Detroit Tigers
Coast to Coast AM
Owner Sovereign Communications
Sister stations AM: WKNW, WNBY
FM: WMKD, WNBY, WSUE, WYSS
Website 1230wsoo.com

WSOO (1230 AM) is a radio station in Sault Ste. Marie, Michigan. The station airs a gold-based Soft Adult Contemporary format during daytime hours, featuring music from the 1960s through the 2000s, and features paranormal talk programming in late night timeslots. WSOO has been owned and operated by Sovereign Communications since 2003, and is part of Sovereign's 7-station cluster in the Sault Ste. Marie and Newberry market (see Infobox).

Broadcasting since June 25, 1940, WSOO is the first radio station to broadcast in the Sault Ste. Marie, Michigan radio market, and was only preceded in the region by the now-closed Sault Ste. Marie, Ontario AM station CFYN (formerly CJIC.) The station was launched and owned by the Hiawathaland Broadcasting Company, who later shifted the station to a middle of the road format in the late 1960s, prior to selling the station to Patterson Communications (later the Miami County Broadcasting Company) in 1971, as owned by Richard E. Hunt, who also owned WCBY AM & FM in Cheboygan and WPTW AM & FM in his hometown of Piqua, Ohio. WSOO was purchased by Fabiano-Strickler Communications in 1981, who shifted to its current adult contemporary/talk format in 1989. The station was ultimately purchased by current owners Sovereign Communications in 2003.

Live sports coverage on WSOO includes Detroit Red Wings, Detroit Tigers, and Sault High Blue Devils games, as well as the regional high school sports talk show Coach's Corner, and annual coverage of the International 500 snowmobile race in Sault Ste. Marie. Syndicated talk programs include the late-night paranormal programs Ground Zero and Coast to Coast AM, while the station features hourly newsbreaks from ABC Radio. Local on-air personalities at WSOO include morning host Allan Gibbs (also of Newberry oldies FM station WNBY-FM), Sault High Blue Devils play-by-play announcer & Coach's Corner host Dave Watson, DJ John Bell, and chief meteorologist Karl Bohnak (who provides the same duties at other Sovereign stations.)

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Coordinates: 46°26′16″N 84°22′42″W / 46.43778°N 84.37833°W / 46.43778; -84.37833