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City Tabor City, North Carolina
Broadcast area Wilmington, North Carolina Myrtle Beach, South Carolina Loris, South Carolina
Branding 1370 WTAB
Slogan Twin Cities Favorite
Frequency 1370 kHz
First air date July 1, 1954
Format Full service/Country/Southern Gospel Music
Power 5,000 watts daytime
109 watts nighttime
Class B
Transmitter coordinates 34°09′11.196″N 78°51′39.839″W / 34.15311000°N 78.86106639°W / 34.15311000; -78.86106639
Callsign meaning W TABor City
Affiliations North Carolina News Network
Owner WTAB Media, Inc.
Webcast Listen live
Website www.wtabradio.com

WTAB (1370 AM) is an American AM radio station broadcasting a Full service format, comprising news, sports, local information and country music Monday through Saturday and Gospel programming Sundays. Licensed to Tabor City, North Carolina, it serves the area, which also includes Tabor City's "twin city", Loris, South Carolina. The station is currently owned by WTAB Media Inc., and is run by the father and son team of Jack "The Colonel" Miller and Richard "Fluff" Miller. Jack hosts the popular "Swap Shop" show while Richard hosts both mornings and afternoons. Other station employees included Bobby Pait, station engineer Lloyd Gore, who has been with WTAB since 1969 and doubles as a fill-in and weekend host and Rodney Inman, who hosts the Sunday morning Gospel show and owns a motorcycle shop in Tabor City.


WTAB signed on on July 1, 1954. On September 1, 1965 it gained a sister F.M. station with the addition of WTAB-FM/104.9 (later WKSM & now WYNA).

WTAB received notoriety in 2009 when Sal Governale and Richard Christy from The Howard Stern Show made prank calls to the station's "Swap Shop" program hosted by Jack Miller. According to Miller, the station's website ended up with over 10 million hits and even praised Stern for giving his station some word.[1]

As of May 27, 2011, WTAB is now on the air 24 hours per day, 7 days a week. Previously, WTAB signed off usually at 6 P.M. (unless there's a football game) and returned to the air at 6 A.M. despite being licensed for 24-hour broadcasts.

WTAB was an early affiliate of Casey Kasem's American Top 40 in the early 1970s.[2]

  1. ^ "Howard Stern - 2009-09-24 - Howard Mentions on Swap Shop (Not played on show) - YouTube". youtube.com. Retrieved 2014-12-13. 
  2. ^ Billboard. Nielsen Business Media, Inc. p. 43. ISSN 0006-2510. Retrieved 2014-12-13. 

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