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Wenda Harris Millard

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Wenda Harris Millard
EducationHarvard University
Alma materTrinity College
Occupation(s)President and COO, MediaLink

Wenda Harris Millard is a media executive currently serving as President and COO at MediaLink.[1] Millard has held several positions in media and technology such as co-CEO of Martha Stewart Living Omnimedia and Chief Sales Officer at Yahoo!. Millard is well known for her diverse rolodex, history of mentorship[2] and omnipresence at events. It has been said, "If you don't know Wenda Harris Millard, you're not in marketing.[3]"

In 2009, Millard joined as MediaLink President and COO, a strategic advisory firm founded by Michael Kassan.

Early career

A graduate of Harvard Business School and Trinity College,[4] Millard began her career in magazine publishing. She has served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek, and Brandweek Magazines.[5]

After 20 years in traditional media, Millard entered the digital field in 1996 when she became a founding member of the executive team at DoubleClick. As Executive Vice President, Millard was responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media.[6] By the time Millard left DoubleClick five years after joining, DoubleClick had become a 3,200-person company clearing $500 million in revenue.[7] After DoubleClick, Millard was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet.[8]

After Ziff Davis, Millard joined Yahoo! in 2001 as Chief Sales Officer.[9] During her seven-year tenure at Yahoo!, Millard mobilized her team around "Project One," an initiative she indisputably realized: Millard grew the company from $700 million in revenue to over $6 billion in just six years and transformed her team into what was widely known as the number one sales organization in the media industry[10] and the undisputed leader in Web display advertising at the time.[11]

After seven years at Yahoo!, Millard joined Martha Stewart Living Omnimedia in July 2007 as co-CEO and President, Media.[12] Millard oversaw MSLO’s media businesses, which include publishing, internet and broadcast. She was the driving force behind creating cross-platform programs for marketers in TV, digital, magazines and radio.[13]

In April 2009, Wenda Harris Millard became President and COO of MediaLink,[14] a leading strategic advisory firm that provides critical counsel to a variety of clients in the media, marketing, technology, and entertainment.[15] Millard and her business partner Michael Kassan leverage their unrivaled domain knowledge to optimize their client’s businesses and their deep connections in the media, entertainment and technology to facilitate strategic partnerships. Together they provide consulting, connections, and executive-search services as their immense experience affords them a unique view and understanding of the industry, including the myriad shifts taking place and the implications for CMOs.[16]

Thought leadership

Millard is a noted keynote speaker and moderator.[17][18] Millard has moderated panels on a wide variety of industry topics such as: programmatic buying,[19] publisher reinvention,[20] digital media supply chain corruption,[21] the loss of serendipity,[22] and growth management.

Millard is frequently featured and quoted by leading publications such as: The New York Times,[23] The Wall Street Journal,[24] CBS News,[25] Forbes,[26] Ad Age,[27] AdWeek,[28] AdExchanger,[29] and Econsultancy.[30]

Awards

Millard has received numerous industry awards including being named a recipient of AWNY’s Impact Award in 2014;[31] a 2014 Honoree at the Winter Wish Gala by The Partnership for Drug-Free Kids;[32] one of Advertising Age’s "100 Most Influential Women in Advertising in the Last 100 Years" in 2012;[33] the 2011 Oracle Award from Springboard;[34] the 2009 ad:tech Lifetime Achievement Award;[35] the 2007 John A. Reisenbach Award for Distinguished Citizenship);[36] the 2006 "Advertising Person of the Year" Silver Medal Award from the AAF[37] and the 2005 Matrix Award for "Women Who Change the World".[38] Advertising Age also acknowledged her as a "Digital Media Master"[39] — one of the 20 most influential executives in interactive media. She was the subject of a profile by Tom Brokaw as part of NBC’s "Women to Watch" series.

Associations

Millard is past Chairman of the Interactive Advertising Bureau[40] and former President of the Advertising Club of New York.[41] She has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others. Currently, she serves on the boards of Verifone Inc., Millennial Media[42] and Simulmedia.[43] She also sits on the board of the James Beard Foundation[44] and has served two terms as a Trustee of Trinity College in Hartford.[45]

References

  1. ^ "MediaLink". MediaLink.
  2. ^ "Office Hours with Wenda Harris Millard". Levo League. Levo.
  3. ^ Klaassen, Abbey (27 April 2009). "Fewer Than Six Degrees of Wenda Harris Millard". Advertising Age. Advertising Age.
  4. ^ "Verifone Biography". Verifone.
  5. ^ "Wenda Harris Millard, Media President of Martha Stewart Living Omnimedia and Newly-Named Chairman of the IAB, Named to ContextWeb Board of Directors". Gotham Ventures. 20 February 2008.
  6. ^ Kantrowitz, Alex (12 Dec 2012). "The Digital Executive: Wenda Harris Millard". The Op-Ed.
  7. ^ "Wenda Harris Millard Media Executive". Lean In.
  8. ^ "DoubleClick's Millard jumps to Ziff Davis Media". Advertising Age. Advertising Age. 6 December 2000.
  9. ^ Sanders, Holly (21 June 2007). "YAHOO! AD SALES HEAD'S PLANS ARE KEY". New York Post. New York Post.
  10. ^ "WENDA HARRIS-MILLARD". SponsorHub. 6 December 2013.
  11. ^ "YAHOO! AD SALES HEAD'S PLANS ARE KEY". New York Post. New York Post.
  12. ^ "The Digital Executive: Wenda Harris Millard". The Op-Ed.
  13. ^ "Wenda Harris Millard". Simulmedia.
  14. ^ Learmonth, Michael (21 April 2009). "Wenda Harris Millard Moves to Media Link as President". Advertising Age. Advertising Age.
  15. ^ "MediaLink". MediaLink.
  16. ^ "[VIDEO] Cannes Interview: MediaLink's Wenda Harris Millard, Michael Kassan On What's Next For CMOs". Forbes. Forbes. 18 July 2014.
  17. ^ Weaver, Doug (19 February 2014). "Six Questions: Wenda Harris Millard". The Drift. Upstream.
  18. ^ "PubMatic Ad Revenue 2014".
  19. ^ "Ad Week: The Automated Guaranteed: Not the Usual Suspects". AOL. 1 October 2014.
  20. ^ "PubMatic Ad Revenue 2014 Agenda".
  21. ^ "Leaders Unite to Preserve Digital Advertising Value". Advertising Week.
  22. ^ "Loss of Serendipity". Advertising Week.
  23. ^ Stellin, Susan (11 June 2001). "Compressed Data; Defying the Meltdown's Lessons, a New Dot-Com". The New York Times. The New York Times.
  24. ^ Vranica, Suzanne (27 September 2006). "Questions For... Wenda Harris Millard". The Wall Street Journal. The Wall Street Journal.
  25. ^ Kaplan, David (22 February 2009). "@ IAB: Wenda Harris Millard: 'Too Much Emphasis On Data Is The Problem, Not A Solution'". CBS Money Watch. CBS News.
  26. ^ "Cannes CMO Interview: MediaLink's Wenda Harris Millard and Michael Kassan". Forbes. Forbes.
  27. ^ Klaassen, Abbey (27 April 2009). "Fewer Than Six Degrees of Wenda Harris Millard". Advertising Age. Advertising Age.
  28. ^ "The Big Picture: Technology has revolutionized visual storytelling". AdWeek. AdWeek. 9 June 2014.
  29. ^ Rodgers, Zach (15 May 2012). "Wenda Harris Millard on Ross Levinsohn, Yahoo's Future, and Revisiting 'Pork Bellies'". AdExchanger. AdExchanger.
  30. ^ Lieb, Rebecca (5 August 2010). "Q&A: Wenda Harris Millard". Econsultancy. Econsultancy.
  31. ^ "Advertising Women of New York Awards $200,000 in Educational Loan Relief to 20 Professionals". Advertising Women of New York. 3 November 2014.
  32. ^ "The Partnership for Drug-Free Kids Announces Honorees of Winter Wish Gala". PR Newswire. 23 October 2014.
  33. ^ "Women in Advertising: The Rainmakers". Advertising Age. Advertising Age. 24 September 2012.
  34. ^ "5th Annual Winners' Circle Anniversary Dinner". Springboard Enterprises.
  35. ^ "IAB Annual Meeting Ecosystem 2.0".
  36. ^ "Biography". Millennial Media.
  37. ^ "Yahoo!'s Millard Honored As 2006 AAF Silver Medal". MediaPost. 12 January 2006.
  38. ^ "DINE WITH ONE OF ADVERTISING'S MOST INFLUENTIAL WOMEN, WENDA HARRIS MILLARD, AT THE EXCLUSIVE, MEMBERS-ONLY CORE CLUB IN NYC". CharityBuzz.
  39. ^ "Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia, Elected Chairman of IAB Board of Directors". iab. 5 February 2008.
  40. ^ "Wenda Harris Millard Elected Chairman of IAB Board of Directors". iab. 5 February 2008.
  41. ^ Nelson, Lucas (20 February 2008). "Wenda Harris Millard, Media President of Martha Stewart Living Omnimedia and Newly-Named Chairman of the IAB, Named to ContextWeb Board of Directors". Gotham Ventures.
  42. ^ "Biography Wenda Harris Millard". Verifone.
  43. ^ Otlacan, Otilia (2 June 2011). "Wenda Harris Millard Joins Board of Directors of Simulmedia". Ad Ops Online.
  44. ^ "Board of Trustees". James Beard Foundation.
  45. ^ "Wenda Harris Millard". Market Watch.
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