|Slogan||Your Music, Your Life|
|Frequency||FM: 96.7, 97.5, 106.7 MHz
|First air date||6 January 1997|
|Audience share||26.0% (September 2013, RAJAR)|
|Power||2.2 kW, 0.15 kW, 06. kW|
|Sister stations||West Sound (Ayrshire)
West Sound (Dumfries and Galloway)
West FM is a local FM radio station for Ayrshire. The station broadcasts on 96.7, 97.5, 106.7 FM and on DAB Digital Radio, multiplex 11B. Based in Ayr with its transmitters in Darvel, East Ayrshire (96.7 and DAB), Girvan, South Ayrshire (97.5) and Toward Point, Argyll and Bute (106.7). The station is owned & operated by Bauer Radio and forms part of Bauer's City 1 network of stations.
Local programming is produced and broadcast from West FM's Ayr studios from 6am-2pm and 3-7pm on weekdays, 2-6pm on Saturdays and 12-4pm on Sundays. The station's local presenters are Billy Kirkwood and Zoe Kelly (weekday breakfast), Fraser Thomson, Alan Shaw (weekday drivetime) and Mike Richardson.
West FM also airs networked programming from Clyde 1 in Clydebank, Forth 1 in Edinburgh, Key 103 in Manchester and Metro Radio in Newcastle. The Vodafone Big Top 40 is produced by Global Radio at its Capital studios in London for broadcast on 145 commercial radio stations in the UK.
News and Sport
West FM broadcasts local news bulletins hourly from 6am to 7pm on weekdays (except 2pm), from 9am to 1pm on Saturdays and from 9am to 12pm on Sundays. Headlines are broadcast on the half hour during weekday breakfast and drivetime shows, alongside sport and traffic bulletins.
Extended sports coverage airs under the Superscoreboard banner on Saturday afternoons.
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