What Ifs
| "What Ifs" | |
|---|---|
| Song |
"What Ifs" is a song recorded by American country music singer Kane Brown for his self-titled debut album, with Lauren Alaina featuring.[1] The song was released with the album through RCA Nashville and was released on February 6, 2017.
Background
The song was written by Brown with Matthew McGinn and Jordan Schmidt. The song is about a couple where the question "what if" is asked repeatedly about what would happen in their relationship.[2] It features a duet with Lauren Alaina, a school friend from Lakeview-Fort Oglethorpe High School when he was living in Fort Oglethorpe, Georgia.[3] According to Brown, another song was going to be used in the album, however, he was asked so much about "What Ifs" on social media that it was then decided that the song should be included in the album.[2]
Commercial performance
The song sold 8,000 downloads in the US a week after the album's release, thus charting at number 37 on the US Billboard Hot Country Songs chart.[4] The song first entered the US Billboard Country Airplay chart for the week of March 4, 2017 at number 60.[5] The song was certified Gold by the RIAA on July 17, 2017,[6] and has sold 155,000 copies in the US as of July 2017.[7]
Music video
The official music video for the song was directed by P.R. Brown and produced by Steve Lamar. The video was filmed along the Californian coast at The Inn at Newport Ranch, a resort and cattle ranch to the north of San Francisco. It features Brown and his duet partner Laura Alaina singing along the coast. It was released on May 14, 2017.[8] An earlier lyric videos was first released on May 4, 2017, and shows Brown and Alaina cruising down a road.[9]
Chart performance
| Chart (2016–17) | Peak position |
|---|---|
| US Billboard Hot 100[10] | 48 |
| US Country Airplay (Billboard)[11] | 16 |
| US Hot Country Songs (Billboard)[12] | 7 |
References
- ^ Dukes, Billy (January 24, 2017). "Kane Brown (Feat. Lauren Alaina), 'What Ifs' [Listen]". Taste of Country.
- ^ a b Konicki, Lisa (February 8, 2017). "Kane Brown's Current Single, "What Ifs," With Lauren Alaina Almost Didn't Make The Album". Nash Country Daily.
- ^ Freeman, Jon (December 2, 2016). "Kane Brown on Personal New Album, Why He Won't Sing First Hit: Ram Report". Rolling Stone.
- ^ Bjorke, Matt (December 19, 2016). "Top 30 Digital Singles Chart: December 19, 2016". Roughstock. Retrieved February 5, 2017.
- ^ "Country Airplay". Billboard. March 4, 2017.
- ^ "American singles certifications – Kane Brown – What Ifs". Recording Industry Association of America.
- ^ Bjorke, Matt (July 11, 2017). "Top 30 Digital Country Singles Sales Chart: July 11, 2017". Roughstock.
- ^ "Watch Kane Brown, Lauren Alaina's Picturesque 'What Ifs' Video". Rolling Stone. May 15, 2017.
- ^ Kimble, Lindsay (May 4, 2017). "From Middle School Chorus to Nashville, Kane Brown and Lauren Alaina Team Up for Duet 'What Ifs'".
- ^ "Kane Brown Chart History (Hot 100)". Billboard. Retrieved August 8, 2017.
- ^ "Kane Brown Chart History (Country Airplay)". Billboard. Retrieved August 8, 2017.
- ^ "Kane Brown Chart History (Hot Country Songs)". Billboard. Retrieved August 8, 2017.