What Would Tyler Durden Do?

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What Would Tyler Durden Do?
Type of site
Owner SK Intertainment[1]
Website http://www.wwtdd.com/
Alexa rank Negative increase 6,403 (April 2014)[2]

What Would Tyler Durden Do? (WWTDD) is a gossip blog named for the Fight Club character Tyler Durden, and playing on the Christian inspirational phrase 'What would Jesus do?'[3] The blog, which is occasionally not safe for work,[4] is notable for publishing rumours, criticism and revealing photographs of celebrities. The posts to the blog typically consist of a report followed by commentary from the author.[3] Its readership is primarily from the United States.[5] In a 2006 Youth Trends survey, What Would Tyler Durden Do? was one of two blogs of the top 10 most popular websites with females aged 17–25, a popularity the researcher attributed to "Gen Y females' current adoration with content surrounding celebrities and their 'uh oh' moments."[6] It was cited by Mashable in 2008 as one of the 30 most salacious celebrity gossip sites on the Internet.[7] The blog explains its purpose as follows:

"What Would Tyler Durden Do" is a blog focused on bringing you the latest gossip and news about rich and famous celebrities. And then making fun of them. Why? Because fuck them, that's why.

— What Would Tyler Durden Do?[8]

The author, only known in certain circles as "Brendon", has since been terminated from his post as writer. Since then there are at least 3 new contributors:

Josh, Michael, and Lex, although no one knows who they really are.


  1. ^ What Would Tyler Durden Do?. Retrieved April 21, 2016
  2. ^ "Wwtdd.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  3. ^ a b Shebar, Alex (April 13, 2006). "Internet Corner: What Would Tyler Durden Do". The Daily Orange. 
  4. ^ Park, Linda (September 1, 2007). "Links and Unforced Error". Louisville Courier-Journal. And finally (for today), there's What Would Tyler Durden Do? I never saw Fight Club so I don't know if the author is aping Brad Pitt/Ed Norton's alter ego or not. I can only say that i find it laugh out loud funny and that probably says something very unpleasant about me. It's celeb gossip with a twist and way better than Perez Hilton. It might be non-work safe on occasion and there's no shortage of swear words so consider yourself warned. 
  5. ^ "Wwtdd.com Site Info". Alexa Internet. Retrieved October 2, 2011. 
  6. ^ Sachoff, Mike (March 2, 2007). "Survey Says: Facebook Over MySpace". WebProNews. 
  7. ^ Mashable, The 30 Most Salacious Sites For Celebrity Gossip
  8. ^ "What Would Tyler Durden Do?". Retrieved September 28, 2008. 

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