Wheels & Dollbaby

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Wheels & Dollbaby is a fashion label based in Australia, founded by Melanie Greensmith and then husband Brett Ford (30 December 1959 – 21 July 2007), a drummer who had worked with many 1980s Perth and Sydney 'grunge' music acts such as Lubricated Goat, Stu Spasm, and Tex Perkins.

Greensmith later ran the label with her partner, Divinyls guitarist Mark McEntee.

Wheels & Dollbaby first opened in 1987 in Hay Street, Perth before relocating to Crown Street in Darlinghurst, Sydney.

Clothes from the label were purchased for Sarah Michelle Gellar to wear on the TV series Buffy the Vampire Slayer, after Greensmith managed to convince two Los Angeles boutiques, Lisa Kline and Fred Segal, to stock her line of clothing.[1]

In 2008, Greensmith was honoured for her contributions to the Western Australian fashion industry when she was awarded a star on the WA Fashion Walk of Fame on King Street in Perth.[2]

In October 2017, Greensmith announced she was closing the business after thirty years, saying it was time to move on, but that she did not want to sell the company or the brand.[3]


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