Wikipedia:Peer review/John Sculley/archive1

John Sculley

I have been working on this article a lot recently, adding references and removing POV. I also wrote the entire Pepsi section of this article. I am trying to get this to featured status, so any feedback would be excellent. — Wackymacs 16:20, 7 February 2006 (UTC)[reply]

Let's see... (going in order of appearance in the article)

What's the deal with the first picture? A better caption would be nice but the image page has nothing. A free use picture would be really nice.
Expand the first section. tell me more about this second wife.
The info on spending more for TV spots is unclear. More to make them, or show them on TV more?
Was Pepsi really choseno ver Coke all the time? Explain that there was (obviously) some bias there.
Why is one quote written in normal font and then another is in italics?
Why did Scully license parts of the GUI to Microsoft? That sentance is in the middle of nowhere.
"Unkillable" sounds a little odd. So does " 'Me too' efforts". Could you find some other way to say that?
There are some questionable links. Perhaps you should remove the [[ ]] around things like "brand" and "investor".
Is he still at OpenPeak?
More refernces and data never hurt. It just somehow feels short (compared to the Macintosh, it is!) That will get you some votes in the campaign for featured status.

Well, I hope that helps.--HereToHelp (talk • contribs) 22:15, 7 February 2006 (UTC)[reply]

Much of the article reads like a summary of one book (a biography) which was used as a main reference. It could benefit by further diversifying its sources to fill in gaps and provide different povs. Try this which comes from here. Also, some of the "Ext. links" appear to have been used as refences, so they should be moved to that section. --maclean25 23:27, 8 February 2006 (UTC)[reply]
In addition to above points, I'd suggest you try to condense some of the short paragraphs into longer ones. All in all, the narrative doesn't really flow in some places - especially disjointed is the beginning of the "Apple" section, where he Sculley joins Apple and Jobs is fired in the next sentence with no real connection established between the two events. Also, Sculley's long quote on that needs a citation. I'd say there should be a intensive copyedit to consolidate the various factoids, and clean up some style problems like "The Pepsi Challenge was mostly targeted at the Texas market, since Pepsi had a significantly low market share there. The campaign was successful, increasing Pepsi's market share.". Also, for a featured article it's quite short, but I don't notice any glaring omissions either (I'm not a fan of long FAs anyway, but you'll probably see some opposition on length alone). -- grm_wnr Esc 11:59, 16 March 2006 (UTC)[reply]